Research for research's sake is dead; what matters is using the "lean experimentation loop" to turn an idea with "leap of faith assumptions" into an e...
View articleLet's get one thing straight - big data isn't the answer. Read More...
View articleBusinesses need to reduce the friction involved in moving the customer from one state to the next, whether that be moving from one page to the next or...
View articleCCTV, China's government-backed media, addresses the issue of Internet consumer privacy. What will be the implications for audience buy companies? Rea...
View articleBrands need a smart social analytics tool that can not only listen to and determine relevant social chatter, but enable them to act on these real-time...
View articleWhile many app developers and marketers think purely about new users and downloads, think about active, loyal users and how to make them happy. Read M...
View articleBringing dynamic data to your tags with the data layer and macros Read More...
View articleWhen different parts of our marketing efforts are acting too similar and mimic each other too closely numerically speaking, there may be cause for con...
View articleThe tool will help brands better understand what Pinterest users are pinning from their sites, the social network says. Read More...
View articleWhat are some of the biggest challenges in realizing big data's full potential? Read More...
View articleTurn your data into action by developing data objectives that tightly align with key business objectives, choosing your approach to the querying proce...
View articleIf current trends continue, marketing will be less and less about driving engagement, and more and more about proving ROI for the entire company. Read...
View articleLearn how you and your designer should be working together to set the priorities for your landing page. Read More...
View articleAsia will be central to the development of mobile research. Read More...
View articleThree recommendations to get the best out of your site design. Read More...
View articleThe best web design is one that your visitors don't notice at all, because they can move quickly through your site to find what they need. Read More...
View articleThe possibilities for Google Glass are limitless, assuming Google provides an API that makes programming these types of applications easy. Read More...
View articleHow often do you start with a clean slate and rebuild your model because the variables themselves have changed? Read More...
View articleOur job is no longer about getting consumers to see more ads so that we can sell more stuff. Read More...
View articleA deep dive into Adobe's Metrics not Myths campaign. Read More...
View articleData is actionable only if it comes at the right time. So, depending on what kind of action you need to take, "real time" will mean "soon enough so I ...
View articleUnlike many other parts of marketing, PPC advertising when set up properly should be an almost completely data-driven effort. Read More...
View articleAs retailers become publishers and publishers become retailers, understanding the value of content and its ROI is as important as understanding the RO...
View articleMillennials may seem to be tough nuts to crack, but if we can remember that this is the generation of "everybody wins" we'll be headed in the right di...
View articleAdding third-party tags to your website is part and parcel of being a digital practitioner. Let's get started by exploring four key areas. Read More...
View articleIsn't the goal of your site to sell stuff? Is it really necessary to interrupt someone in the middle of her purchase just to get her feedback? Read Mo...
View articleThe Social Oscars tool tracks positive online sentiment from critics and the public to gauge sentiment about who is likely to win Academy Awards on Fe...
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