Modern marketers have access to a wealth of useful, actionable data on exactly how customers behave on their website. But transforming data into insig...
View articleBig data brings endless opportunities for the travel industry, but this ever-changing field also brings with it many challenges. With customers creati...
View articleThe average customer visits dozens of websites in a single session, yet marketers typically only have visibility over one of them: their own. How can ...
View articleGrowth marketing is about encouraging marketing to focus on the entire funnel, rather than simply winning new customers. ClickZ’s August 2017 webcast ...
View articleGrowth marketers use behavioral data to better understand customers and deliver targeted campaigns. This article explores how to use an analytics plat...
View articleMarketers undeniably face a wide array of challenges, but understanding and making use of customer data is key to each and every one of these. In Part...
View articleA Customer Data Platform (CDP) can help companies unify their data and acquire that single customer view that is so vital to marketing success. But ho...
View articleFacebook recently announced the introduction of new metrics for its Insights page with the aim of offering improved measurement. We break down how to ...
View articleDespite the Digital Marketing Association noting that 77% of brands believe real-time personalization of their marketing is crucial, a whopping 60% st...
View articleClickZ’s most recent webinar, ‘Maximize Your Customer Data: The Personalization Masterclass’, contains practical guidance to help marketers take...
View articleMary Meeker's annual Internet Trends Report is one of the most highly-anticipated presentations in our industry, and this year a significant section f...
View articleFor years, marketers have scrutinized every aspect of the customer journey--but it is becoming increasingly apparent that just understanding it isn't ...
View articleWith the increasing complexity of the customer journey, traditional single-touch attribution models are no longer sufficient. In this article, I'll lo...
View articleA data-driven strategy is an essential part of any marketing role, making data quality a top priority for senior marketers. But how can you ensure you...
View articleA recent article by Martech Advisor stated that ‘In 2017, organizations will realize that attribution is not the panacea to their measurement problems...
View articleThe consumers’ path to purchase has grown increasingly complex, with the vast majority of touchpoints occurring over multiple sessions and multiple ma...
View articleWhat’s the best way to measure Return on Investment when planning social media campaigns? How can you justify the time and the budget spent on them? R...
View article‘Customer engagement’ is a concept so nebulous, and so often used, that it’s lost meaning in the marketing world. What is customer engagement, what me...
View articleNow that you've written your high-performing email, there's one last thing you need to do after you send it: measure how it performs. Unfortunately, n...
View article'The Ultimate Guide to Conversion Rate Optimization (CRO): Online and Offline', ClickZ's recent webinar in partnership with DialogTech, was an insight...
View articleAs a tool for understanding the customer experience, feedback should be integral to your marketing strategy, but making sure that feedback leads to or...
View articleClickZ’s recent webinar on Mastering the Art of Data-Driven Attribution was a great reminder of the opportunities available for companies to make stri...
View articleFor years, advertisers have tolerated a big elephant in the room: the fact that their digital ads aren't always appearing where they would want them t...
View articleHow can marketers master the art of engaging their users on mobile? Here are five often overlooked but rewarding strategies you can use. Read More...
View articleWe all need data on the users that matter to us most. In many cases, to get this data, we need to have data forms to collect and capture information d...
View article“You cannot succeed in analytics and marketing unless they are central to business operations and are helping business answer the questions that will ...
View articleWhile investment in display advertising is still widespread, there has been a shift in the way in which traditional display advertising is used by mar...
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