Should brands be investing in it? A look at the statistics. Read More...
View articleDavid Ketchum, chairman for the ADMA and president of Bite Communications, Asia Pacific spoke about the highlights of the Yearbook findings. Read More...
View articleSetting up a mobile campaign on Google? Consider these best practices. Read More...
View articleMicroblogging is fast becoming an essential part of marketing strategies, even in Asia. Follow these tips to localize for each markets. Read More...
View articleThe future of mobile advertising is not looking like advertising. Here's why. Read More...
View articleVisual Jazz Isobar's interactive director, Erik Hallander shares his experience implementing Responsive Design within the agency workflow. Read More...
View articleFour examples of how the principles of economics can be applied to paid search. Read More...
View articleCompanies often have unrealistic expectations of what one person can achieve, particularly in newer areas of digital marketing, such as social media. ...
View articleHere are five factors why mobile advertising will take off in the next year. Read More...
View articleHow brands can leverage big data and better market to the connected generation. Read More...
View articleHulu inks content partnership with HBO in Japan. Read More...
View articleIt's critical that marketers know where and how to use mobile in their campaigns to get the best results. Read More...
View articleHere's a quick checklist if you're considering to go beyond automation. Read More...
View articleEmail is here to stay. And here's what we expect it will look like in terms of channels, technology, and data in the near future. Read More...
View articleChinese Internet is not complicated. Remember, it is a seller's market. Read More...
View articleFacebook has started to lose some of its glitter. Here's why. Read More
View articleI'd like to offer an example of a recent experience with US Airways I wish had been gamified. Read More...
View articleWhile many brand owners are still obsessed with the fallacy of fan count, I like to suggest a metric that offers a truer measure of a fan's passion an...
View articleHong Kong Digital Analytics Association Chairman Kenneth Kwok shares his views on emerging trends in the market. Read More...
View articleCasinos in Asia are getting on track with digital marketing. Consider these few key areas that can easily be digitized. Read More...
View articleHere are key initiatives Yahoo Japan have tried early this year that revolve around mobile, social, and the cloud. Read More...
View articleBefore kicking off your search campaigns in China, make sure you go through the industry trends using the following Baidu tools. Read More...
View articleWith technology generally being developed in the West and adopted in the East, the digital space has historically represented an over-simplified versi...
View articleKiip got the advertising community to sit up and look at its network more closely when marketers realized how it's not just about game-centric achieve...
View articleHere are seven myths we need to clarify about email marketing. Read More...
View articleMy pitch: Facebook should be the world's biggest ad network. Here's why. Read More...
View article