Mobile penetration within developing markets continues to grow with Asia leading the way. Consider these reports. Read More...
View articleDespite its size and rapid growth, Asia is still considered a second tier market. Consider these suggestions to get support from your headquarters in ...
View articleKey trends for 2012 in Japan and Korea: social influencing SEO, mobile, and behavioral shift to local. Read More...
View articleHow social media can assist in the lead generation process. Read More...
View articleWe are living in an "always-on" mobile data environment, and this creates an opportunity to create location-based services that focused on building cu...
View articleWith so many changes in 2011, being able to apply all you learned would be the key theme for 2012. Consider these four areas. Read More...
View articleAdvertisers must work with service providers to develop a customer-centric privacy plan in location marketing campaigns. Second in a three-part series...
View articleContent creation is becoming critical for brands. Here's why. Read More...
View articleDo you have the right people and partners, with the right skills doing the right job? Read More...
View articleBefore Citibank India set up a new ATM, it asked people on Facebook to vote for a location. Read More...
View articleLessons in driving buzz around branded videos. Read More...
View articleDigital marketing experts share best practices and discuss emerging trends in Asia Pacific for search, social, mobile, video, and display advertising....
View articleWhy Japanese TV stations and the Internet can't get along. Read More...
View article"Attribution model" is originally a concept in social psychology, referring to how individuals explain causes of behavior and events. That's exactly w...
View articleCampaign for mobile phone in Indonesia featured special social tool for consumers. Read More...
View articleWant to apply gamification to an aspect of your business? Start by building some game structures in your own life first. Read More...
View articleWhile a company might be adept at content marketing in the West, the same techniques and practices are not replicated in Asia. Consider these factors ...
View articleGoogle must first get buy-in from advertisers and top publishers. Read More...
View articleFinancial services is a large and important market in Hong Kong, yet one of the most traditional when it comes to marketing. Here's why they need to s...
View articleAdvertisers and service providers must have a thorough thought process behind the use of location marketing so as to maximise its potential. First in ...
View articleThere's a need to follow an organised approach for social media and here are some steps B2B marketers can follow. But before that, let's debunk some m...
View articleAs an industry in search, particularly in Asia, we need to pay more attention on selling to be competitive, win new businesses, and drive innovation f...
View articleA recent study shows that 57 percent of people in developed markets globally do not want to engage with brands via social media. Read More...
View articleKlout oversimplifies measuring social influence. Here's why. Read More...
View articleFollowing Baidu's acquisition of Qunar in June, Qunar's search traffic has overtaken Ctrip as the top online travel site. Read More...
View articleYahoo Hong Kong emerges as one beneficiary of the largesse. Read More...
View articleWe created a video for a movie that attracted close to 8 million views in five weeks. Consider these winning factors to viral success. Read More...
View article