Black Friday used to give shoppers a clear reason to buy NOW, and marketers could plan a holiday campaign around one weekend. That is changing as reta...
View articleNext quarter’s TikTok budget gets signed off on Friday, and the CFO wants to know how this quarter’s campaign performed. The CFO has no se...
View articleAI has made ads faster and cheaper to produce, so speed no longer sets one advertiser apart. Generic AI output now goes by a nickname, AI slop, and sh...
View articleAI’s role in marketing has moved from helping with tasks to carrying them out. Suggestions came first, then chat, then actions, and now autonomo...
View articleMost marketing teams use AI for support work, like writing a first draft of a campaign brief, turning scattered platform exports into one performance ...
View articleQ4 covers Black Friday, Cyber Monday and the holiday shopping weeks that follow, the busiest stretch of the year for retail advertisers. The U.S. Cens...
View articlePerformance marketing teams run the same ritual heading into peak: find the ad that’s proven itself, then pour the budget behind it. A winning a...
View articleA budget review runs the same way in a lot of retail marketing teams. The channel report comes back, and it favors whichever channel sits closest to t...
View articleThere’s a specific kind of budget line that exists to be technically true rather than actually useful. A brand wants to look like it’s tes...
View articleEvery paid search lead has sat with this account. Performance Max and Brand Search are running clean. ROAS is respectable. The team has pulled every l...
View articleMost marketing reports still measure timing and call it proof. A campaign often gets credit for a sale that was already going to happen, simply becaus...
View articleYou’ve sat in that meeting. The marketing slide says the campaign drove 500,000 dollars. The finance slide, for the same quarter, says something...
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