There’s a specific kind of budget line that exists to be technically true rather than actually useful. A brand wants to look like it’s tes...
View articleEvery paid search lead has sat with this account. Performance Max and Brand Search are running clean. ROAS is respectable. The team has pulled every l...
View articleMost marketing reports still measure timing and call it proof. A campaign often gets credit for a sale that was already going to happen, simply becaus...
View articleYou’ve sat in that meeting. The marketing slide says the campaign drove 500,000 dollars. The finance slide, for the same quarter, says something...
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