Whether you’re happy with the EU referendum result or not, there’s no doubt that it has stirred up plenty of political debate. This in tu...
View articleHow-to guides, buyer’s guides and other practical content can be a very effective marketing tactic for online retailers, if used well. In this ...
View articleContent marketing includes so many tasks and processes that it can be very overwhelming. You need a solid toolset to keep it well organized. Productiv...
View articlePokémon Go has gone big very quickly, and brands have been quick to jump on the opportunity. Pokémon Go may not even have a worldwide release yet, as...
View articlePinterest is transforming into a powerful visual search engine and its latest features hint of a promising future. More than 2 billion searches are co...
View articleIf you think social media is a big deal now, you’ve seen nothing yet. Social media is poised to take over the world, or at least it’s heading in that ...
View articleThe 2016 election that is set to pit Hillary Clinton and Donald Trump against each other for the highest office in the land will probably see the mos...
View articleGreat advertising starts when a brand delivers a service to the consumer – rather than an ad, says Forbes 30 Under 30 entrepreneur, Brian Wong. Read M...
View articleFacebook recently announced a new change to its News Feed algorithm, in which it will favour personal posts over news stories. But what does this mean...
View articleChina's younger generations are making greater use of mobile Internet services, consuming more content especially around mobile and video, creating bi...
View articleLast week, social publishing company Medium announced the launch of a programme that will allow its writers to partner with brands to create dedicated...
View articleI know. It’s the 21st century equivalent of ‘8 minute abs’. But bear with me on this… Read More...
View articleViral content is sort of the holy grail of internet marketing; everyone wants it, but almost no-one knows how to get it. Whatever it is that makes con...
View articleSites which scrape and copy content from others are sometimes able to outrank the original source and damage their search rankings. What can be done a...
View articleA responsive website is not a mobile strategy. There have been lots of recent articles on mobile and more and more of us are getting on-board but how...
View articleThe early 2000s saw the advent of platforms on the web: somewhere that bloggers and publishers could host their content without having to worry about ...
View articleMary Meeker published her Internet Trends of 2016 last week and among others, there were very interesting stats regarding the increase of visual conte...
View articleIn a presentation at CMA’s Digital Breakfast, StoryScience founder Kohlben Vodden gave some fascinating insights into the science of what makes conten...
View articleBreaking down the winning formulas of top YouTube Leaderboard advertisements offers useful tips for marketers when creating engaging and shareable vid...
View articlePaddy Power is a brand well-known for its controversial sense of humour, and ad campaigns that are unafraid to push the boundaries of what’s considere...
View articleBrompton Bicycle doesn’t advertise. The UK’s biggest manufacturer of folding bicycles prefers to rely on word of mouth to spread the message about its...
View articleWeChat started out as a social messaging app but has become an essential part of an integrated online and offline (O2O) ecommerce strategy for brands ...
View articleHave we been measuring content the wrong way? Inbar Yagur, Senior Content Strategist at Taboola, gave a talk at the Content Marketing Association Dig...
View articleToday it was announced that the BBC Food recipe website is to close, or at least mothballed in some way. It contains more than 11,000 recipes, many ta...
View articleContent marketing has been one of the industry’s buzz phrases for the last few years, but as the medium rapidly evolves and consumers’ expectations ch...
View articleShould you post stories about people dying, religion or bikinis on LinkedIn? That all depends on the business context. Read More...
View articleEmail marketing is far from perfect. It often gets given short shrift when something new and shiny and… well… social comes along, and marketers strugg...
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