With so much invested in big data analytics, small business owners and marketers are on the right track when they decide to use a targeted and intenti...
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View articleMany direct response marketers remain reluctant to embrace modern display advertising because they don't know what performance display looks like; it'...
View articleMarketers should apply the following key criteria to determine whether specific generics represent valuable Internet real estate investments that are ...
View articleHelp your boss better understand intangible assets, to the benefit of both your marketing team and the company at large, with these three key argument...
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View articleFor marketers looking to push conversion even further, it's time to explore the benefits of live chat. Read More...
View articleRegardless of what you decide to do, in the future of the expanded global Internet, owning a properly registered trademark will become critical to pro...
View articleIt's important to develop clear and well-thought-out strategies for turning raw numbers into insights that can be quickly applied to a real-world sett...
View articleTake a step back and look at why someone is going to your website on her phone in the first place and what she is trying to solve for. Read More...
View articleHavas Media has acquired Paris-based MFG Labs for an undisclosed sum. In a statement from the agency group, the move has been made in order to strengt...
View articleThe expansion of the Internet and the rise of social media, apps, and new websites for data analytics means digital needs to become a centralized hub ...
View articleTake a page from Dale Carnegie's "How to Win Friends and Influence People" when embarking on the B2B company buying journey. Read More...
View articleA deep look at the growth of the big data marketing industry and just what this means for businesses and the economy at large. Read More...
View articleWhile optimization testing may provide a framework to validate or disprove a hypothesis, there is no substitute for real listening. Read More...
View articleUnderstanding the process of how consumers interact across devices and what value you can bring them is essential to creating a seamless experience fo...
View articleThese new gTLDs have the power to create categories that comprise consumers' varying interests or affinities on the Internet. Read More...
View articleWhat if you could make your current marketing budget compete with a phantom budget that is double or triple the size? Read More...
View articleIf you listen properly, your data will tell you vital information about your customers and clients. Read More...
View articleWith partner categories, Facebook eliminates too-broad targeting and helps ensure that the category you belong to is relevant. Read More...
View articleCompanies that can have one-to-one conversations at scale and grow customer relationships will win. Read More...
View articleCreate a unique shopping experience where customers derive both value and pleasure from visiting physical storefronts. Read More...
View articleBrand applicants have a game-changing opportunity to innovate and develop disruptive new digital models around their top-level domains. Read More...
View articleIn order to create a successful marketing plan for the long term, you need both the "what is" and the "what could be" aspects incorporated into your s...
View articleConsolidation in the software marketplace by existing vendors is shifting the dynamic, offering the vision of simplified data management, operations, ...
View articleSeven ways to expand beyond our silos and look at the big picture to understand how evolving consumer consumption and usage is truly impacting our bus...
View articleWhat is the real ROI associated with big data for marketers, and what marketing metrics does it impact and why? Read More...
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