What radical changes should advertisers expect in a post-COVID world that is technology-led and rapidly changing? And how should they best prepare the...
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View articleThere’s a lot of discussion about all the ways big tech is failing us. I see some rays of sunlight coming through the clouds Read More...
View articleThe 2021 Global Social Advertising Trends report includes new stats and trends on retail social media advertising compiled from a poll of 300 global r...
View articleMoat by Oracle Data Cloud's Janelle De Rivera details steps that will take your ad measurement strategy to the next level by going beyond verification...
View articleSam Carter, CEO of Fospha Marketing, breaks down what’s happening with iOS 14, the impact for marketers and how businesses can prepare for the fallout...
View articleAfter a turbulent year for out of home Claire Kimber, Group Innovation Director at Posterscope maps out five actionable futures and predictions for th...
View articleVibenomics and IRI® measured the direct sales impact of exposure to Audio out-of-home (AOOH) advertising - they found an average 18.8% sales lift acro...
View articleChris Loy, CTO and Co-founder of Datasine, explains why marketers should be embracing creative intelligence data to optimize their campaigns. Read Mor...
View articleLooking to scale customers while optimizing ad spend? Here’s a helpful guide for brands and advertisers on how to leverage lead exchanges to connect w...
View articleNextdoor, the neighborhood app, reaches over 270,000 neighborhoods globally and seamlessly fits into your SMBs social media strategy. Read More...
View articleWith OOH advertising on the rise, brands can take the lead from the political playbook. Read More...
View articleNextdoor, a hyperlocal social media platform for neighborhoods, offers two distinct, low cost advertising opportunities aimed at helping SMBs reach ou...
View articleJaan Janes, VP of Customer Success at PubMatic, highlights how the right strategy now will set the foundation for a strong 2021. Read More...
View articleErick Fang, CEO of Mintegral, discusses the idea of open sourcing in-app bidding solutions, and what opportunities that can bring to brands, publisher...
View articleDevice addiction may become the next national crisis if digital marketing incentives aren’t better aligned with our human values and beliefs. Read Mor...
View articleAlex Zakrevsky, CEO of Allroll, reflects on some of the most curious TV-related metamorphoses on the annual World Television Day. Read More...
View articleBrands are increasingly turning to programmatic delivery to bolster their efficiency, but to survive the death of the cookie they’ll need a better gra...
View articleIntentwise's CEO Sreenath Reddy, provides the most effective tips to set you up for success this holiday season using Amazon’s advertising platform. R...
View articleCustomer data remains the center of the advertising universe and the key to conversions, how an omnichannel strategy will drive your holiday season sa...
View articleHow to get better returns on your advertising investment, improve your ad transparency, and contribute to a fairer mobile ad landscape. Read More...
View articleIf you want to increase your business’s mindshare and grow your business, content marketing is the most reliable way of achieving this goal. Read More...
View article5G is becoming more critical as it's odds-on to revolutionize the way we live, do business, and consume digital content. Daniel Elad, CSO at TheViewP...
View articleKevin Roy, Associate Product Marketing Manager at Impact, shows why content commerce is the future of publishers revenue. Read More...
View articleBy testing various ad creative styles and strategies, marketers are able to find relative certainty in a market full of ambiguity. Read More...
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