Engagement is not an event, it's a commitment - a nurturing process across channels. It's time that marketers become "engagement engineers" in order t...
View articleA detailed look at how a small business owner can acquire more customers, including tips on getting your name out there and resources to consult for b...
View articleIf you haven't yet created buyer personas at your organization, don't wait any longer. Developing buyer personas is a great way to go from one-to-many...
View articleA look at the thought leaders you should be following on Twitter within several categories of marketing automation, including Content Creation, User E...
View articleThere are specific processes inside of marketing automation platforms that are subject to the opinions of the users. The two best examples of this are...
View articleSmall business owners spend too much time trying to make a direct sale. What smart marketers do is focus on generating qualified leads and nurturing...
View articleMarketing automation remains one of the most potent weapons that B2C marketers can use to reach their target markets. Here are four ways it can be use...
View articleA sad fact of our time is that every company is at real risk for a criminal data breach, so a proactive approach is not only good for business, it's g...
View articleMarketing automation has come a long way. In the hands of the right operator, today's tools are incredibly powerful. And therein lies the rub - in the...
View articleWith sales nurturing campaigns, you can give your sales team the ability to stay top of mind, obtain more high-quality leads, and ultimately drive mor...
View articleWe are at a point where the tools exist to make our websites just as targeted as our emails - technology today allows us to customize experiences, mes...
View articleA previous column on why we need new and better ways to track the content we produce struck a chord with marketers, so now here's a deeper look at the...
View articleAny company that uses marketing automation should be considering how the data being collected can not only inform what to market now, but also where t...
View articleProgrammatic marketing will likely be a big driver of display and other digital spending in the coming year, as the programmatic approach benefits all...
View articleHow the NFL treats its team owners can give insight into how small businesses should tackle customer relationship management. Here are five tips. Read...
View articleThe popularity of marketing automation is rising, but some people are failing at their implementations -- here are a few of the top reasons why. Read ...
View articleHealthy email marketing programs can manifest multiple personalities at any given time. Companies that are very successful at email marketing are thos...
View articleJust as thermostat technology has changed drastically over the years, marketing automation is making strides toward using big data to make marketing a...
View articleMarketers often struggle with measuring success, but it's important to be able to measure your efforts so that you can adjust and improve over time. R...
View articleBetween data breaches and Congressional hearings, the year has started on a sour note for marketers. What can we do to remedy the situation? Read More...
View articleCRM software shouldn't be expected to boost revenue or fix sales, but instead can be an ideal complement to an already existing great sales engine. Re...
View articleThere's often a rivalry between sales and marketing, but it's important to align the two groups to ensure business success -- and marketing automatio...
View articleBrands are turning their focus toward long-term engagement in their upcoming Super Bowl ads. Read More...
View articleAutomation allows for the creation of a multi-faceted, and much more real, consumer profile. There's a lot the marketing automation space can learn fr...
View articleThe key to success in 2014 and beyond is coordinating and synchronizing your content marketing with your marketing automation and marketing analytics....
View articleMarketing automation has no agenda except to respond to data and seek a return on marketing content. As marketers get familiar with its successes, mar...
View articleIt's a new year and now is the time to focus and determine your marketing plan for 2014 overall, but especially in regard to leveraging CRM better in ...
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