Expect to see new players, new features, new strategies, and new faces in the 2014 Super Bowl ad game, as well as at least one TV show reunion. Read M...
View articleAndy Beal, chief executive of Trackur.com gives us some quick thoughts as to his views on reputation management for marketers. Read More...
View articleBrands are turning their focus toward long-term engagement in their upcoming Super Bowl ads. Read More...
View articleProgrammatic buying simplified. Read More...
View articleParis-based ad agency, Rosapark, has created a real-life emoji campaign aimed at warning parents of the dangers of online chatting for their children....
View articleThe partnership will result in a series of videos, as well as plenty of Facebook content intended to create a season-long party atmosphere among women...
View articleIf Google has the time, money and resources to create self-driving cars, they have the resources to keep AdWords Editor fully up to date. They've simp...
View articleIf you're looking for great email creative - copy and design that will motivate the reader to the action you want them to take - you need more than ju...
View articleRetargeting is still a relatively new marketing tool that advertisers are getting better at using but here's why it's not creepy. Read More...
View articleAutomation allows for the creation of a multi-faceted, and much more real, consumer profile. There's a lot the marketing automation space can learn fr...
View articleMicrosoft is set to review contracts it has with agencies across the board, as part of its overhaul into “One Microsoft,” the initiative launched by S...
View articleCoca-Cola has launched a program with interactive minibottles in Brazil that will allow football/soccer fans around the world to send messages. Read M...
View articleExpect this to be a big year for interactivity, not just where digital media is concerned. The moment is right for brands to seek active participation...
View articleConsider these tips to make sure your email marketing campaigns are reaching mobile users. Read More...
View articleAdobe has integrated two key products in their Marketing Cloud service: Adobe Campaign (for analytics) and Adobe Experience Manager (for content). In ...
View articleThe LA Times is launching the first ever e-commerce site run by a publisher. Don't be fooled, it's all about advertising opportunities and dollars. Re...
View articleThe campaign, which includes videos, a Twitter handle and shareable content, seeks to create an emotional connection with female consumers, while also...
View articleFacebook is reported to be bracing for its next service launch: Paper, a reader for mobile devices, directly competing with Flipboard. Read More...
View articleBrands that resolve to have fun -- but do so in an enlightened way -- will set themselves apart in 2014. Read More...
View articleUK- based Guardian News & Media (GNM) has signed a deal with AOL Networks’ video ad platform, Adap.tv, to provide a private video ad marketplace f...
View articleGoogle has splashed out $3.2bn in a deal to buy Nest Labs, a firm that has set out to try and improve everyday items around the home such as smoke ala...
View articleThe key to success in 2014 and beyond is coordinating and synchronizing your content marketing with your marketing automation and marketing analytics....
View articleA new Gmail feature connects Google's mail service to Google+. If you don't have someone's email, but that person is on Google+, you can presumably em...
View articleThe brand seeks to make moderation aspirational to men in their mid-20s in its Dance More, Drink Slow campaign, which includes videos and music. Read ...
View articleMarketing automation has no agenda except to respond to data and seek a return on marketing content. As marketers get familiar with its successes, mar...
View articleIn 2013, the ad tech industry formed some bad habits and developed a tolerance for behavior that is destructive to the entire ecosystem. Read More...
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