Today, we join citizens around the globe in the celebration of Gandhi Jayanti, the birthday of Mahatma Gandhi. See seven lessons from Gandhi, the worl...
View articleA video of the second iteration of Heineken's Departure Roulette campaign has netted more than 5.1 million views. Read More...
View articleKleenex says Achoo allows consumers to better prepare for cold and flu season. Read More...
View articleOnce considered the darling of the sexy office wear segment, fashion brand Bebe is seeking to recapture its luster with an interactive campaign that a...
View articleLearn to quickly and methodically evaluate the best opportunities to pursue in your email campaigns, without falling into analysis paralysis. Read Mor...
View articleMarketers are in digital distress, according to new research from Adobe. Are you investing in your brand's success? Read More...
View articleIAB and research firm Ovum share insights from the Marketer Perceptions of Mobile Advertising 2013 report. Read More...
View articleThe customer journey is unique to each brand, product and service; however, these 3 critical, consistent elements will help you better empathize with ...
View articleHere are the issues around view-through conversions and three ways to determine if it's a valid metric for your brand. Read More...
View articleThe quick service chain has a new website with suggestions on how to tailgate beyond sports, such as in work, school and relationships, which convenie...
View articleThe ExactTarget Connections conference turned out to be a phenomenal learning experience, with legendary speakers, such as Condoleezza Rice, giving he...
View articleAfter the frenzy of Advertising Week died down, ClickZ sat down with Randall Rothenberg, president & chief executive of the Interactive Advertisin...
View articleThe online resources include curated content, images, videos and features on so-called cashless pioneers. Read More...
View articleIf you're one of those people who isn't naturally inclined to want to be the center of attention, then perhaps these recommendations can at, least, he...
View articleWhether they call them millennials, next gen buyers or digital natives, it seems there's nothing that brands won't do to reach those elusive 18-33 old...
View articleThe app, Blimpie Run, is tied to a brand overhaul that seeks to further engage millennials. Read More...
View articleMarissa Mayer says she never dreamed of becoming a chief executive, but of course that all changed when the opportunity came knocking at Yahoo last su...
View articleA lot can be accomplished in 48 hours. Here are a few tips on getting the most out of any industry event. Read More...
View articleGreen Giant's campaign, which includes a website, videos and a blogger challenge, wants to change the national conversation about dieting and make con...
View articleWith email hogging the majority of the communication we have with people, it's easy to see why so many B2B buyers shape their opinions of a company's ...
View articleStella Artois' app, Le Bar Guide 2.0, finds locations based on Foursquare and Yelp reviews and can also sort bars based on price, proximity and rating...
View articleThe head of the world's largest advertising and marketing conglomerate tells IAB MIXX attendees that "advertising is a reversion to when I came into t...
View articleThe holidays are fast approaching. Here's how to make sure you get your share of the billions U.S. consumers will be spending this season. Read More...
View articleHere are three ways big data could be analyzed for retargeting campaigns. Read More...
View articleSilicon Valley Startup, AdStage, has launched a self-service platform designed to help small and medium sized businesses manage and analyze digital ad...
View articleAs brands target women in new campaigns they must recognize the importance of making an emotional connection, but doing it authentically. Read More...
View articleSegmenting your keyphrases and assets might sound simple, but you would be surprised - almost nobody is doing it. Read More...
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