Twitter pulled the trigger on its biggest deal to date, acquiring MoPub on Monday to expand its reach and capabilities in native advertising and real-...
View articleGroupon announced that it had acquired Madrid-based Blink, a mobile app that allows last-minute European travelers to find same-day deals on hotel boo...
View articleDespite all of the growth, interest, and investment in ad technology of late, HubSpot CMO Mike Volpe believes the field is on the decline. Read More...
View articleThe 2013 concert, taking place on September 21 in Saratoga Springs, N.Y., features a hashtag, webcast, and app. Read More...
View articleHoliday messaging season is fast approaching and if you don't have a plan for those big email programs, now is the time for you to say "I do." Read Mo...
View articleConsider these three rules for marketing in a digital world. Read More...
View articleThe communications provider has tapped actor Eric Stonestreet to issue weekly challenges that ask fans to share photos and videos. Read More...
View articleThe Twitter campaign, which looks to soothe real-life irritation, is expanding to Instagram and the outdoors this year. Read More...
View articleYahoo has finally unveiled the logo that it spent 30 days counting down to releasing. Its new logo, designed over on weekend this summer, isn't dissim...
View articleNo matter what, you should always see each sale you make as precious, and never as just a simple one-click and done. Read More...
View articleThe steak sauce is offering branded prizes to the fans passionate enough to participate in the Facebook initiative. Read More...
View articleAt the end of the day, maintaining an effective and profitable affiliate program for you and your partners is all about "chaos control." Read More...
View articleThe Kleenex Xperiments campaign asked middle school students to perform experiments using Kleenex tissues and posted the results online. Read More...
View articleFollowing a class action settlement surrounding its advertising content, Facebook has given itself permission to use your "name, profile picture, cont...
View articleIn order to avoid out of control and wasteful analytics practices in your organization follow these easy rules. Read More...
View articleWhy is mobile search marketing still such a challenge for so many brands, agencies, and even the search engines themselves? Read More...
View articleThe beauty brand is asking women to share what makes their nights beautiful on a site that shares their messages with other women around the world and...
View articleThe quick service chain wants fans to upload videos of themselves singing its jingle on YouTube, Instagram, or Vine. Read More...
View articleAn interview with Jim Yu, CEO of BrightEdge, at the company's Share13 conference. Read More...
View articleWith so many acronyms yet loose definitions in display ad tech, APAC head Andrew Tu explains the value his DSP is bringing to the region as well as RT...
View articleAn interview with Tal Chalozin, CTO and co-founder of interactive video advertising technology provider, Innovid. Read More...
View articleMellow Mushroom prompts consumers to enter ten-digit codes to win prizes and offers additional mobile experiences to further appeal to its customer ba...
View articleAn examination into the shift behind why live and custom content is central to brand success in a digital world. Read More...
View articleThere's definitely a place for email in the workplace and in our personal affairs, but here are some clear situations where email is not a good option...
View articleYahoo has revealed a new look across seven of its most popular sites. The company-wide redesign effort also makes way for stream ads. Read More...
View articleBryan Eisenberg shares some insights ahead of SES San Francisco on how to leverage big data, the secrets to great Google rankings, and a few must-have...
View articleBrands need to respect consumers' boundaries, and recognize that when it comes to creating a better user experience, less might actually be more. Read...
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