5 Channels You Should Prioritize In 2021
Whitepaper | Digital Marketing

5 Channels You Should Prioritize In 2021

6y

5 Channels You Should Prioritize In 2021

If in 2021 you don’t have a website with a strong online presence, you’re going to lose out on significant sales revenue. And after the year we’ve jus...

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Digitizing engagement: The next wave of innovation for virtual events
Digital Marketing

Digitizing engagement: The next wave of innovation for virtual events

6y Jim Sharpe

Digitizing engagement: The next wave of innovation...

Jim Sharpe, CEO of Aventri, explains how virtual events will evolve in 2021, with new tools and best practices to enhance networking. Read More...

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Optimize marketing by utilizing self-service approaches
Digital Marketing

Optimize marketing by utilizing self-service approaches

6y Jennifer Werther

Optimize marketing by utilizing self-service appro...

Brands and agencies utilizing self-service approaches get more control over ad buys, increase transparency, and simplify workflows. Read More...

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Optimizing digital experiences will move beyond the marketing department in 2021
Content

Optimizing digital experiences will move beyond the marketing department in...

6y Shane Phair

Optimizing digital experiences will move beyond th...

The pandemic catapulted digital experience from a 2020 to-do list item to a 2021 company-wide priority. Read More...

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In 2021, what’s old will be new again in marketing
Digital Marketing

In 2021, what’s old will be new again in marketing

6y Chris Howard

In 2021, what’s old will be new again in marketing

Fuel Capital's founder discusses how he sees marketing evolving in 2021 – mostly around how we'll see old school marketing resurfacing as marketers mo...

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Five tips to generate technology leads
Data

Five tips to generate technology leads

6y Sumeet Anand

Five tips to generate technology leads

Want to know how to generate more technology leads? In this post, we discuss five tried-and-tested strategies that can help you generate more qualifie...

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MQMs are a KPI that marketing and sales can agree on
Digital Marketing

MQMs are a KPI that marketing and sales can agree on

6y Ravi Chalaka

MQMs are a KPI that marketing and sales can agree ...

Boost your revenue pipeline by booking marketing-qualified virtual meetings that drive sales Read More...

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Ways in which an LMS can help your creative team
Digital Marketing

Ways in which an LMS can help your creative team

6y Mindflash LMS

Ways in which an LMS can help your creative team

Mindflash highlights the benefits of adopting a learning management system (LMS) to boost creative and marketing functions. Read More...

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Why email is critical for closing the personalization gap with ‘MADtech’
Digital Marketing

Why email is critical for closing the personalization gap with ‘MADtech’

6y Jeff Kupietzky

Why email is critical for closing the personalizat...

The convergence of adtech and martech is a must for eliminating gaps in personalization. Email can be the unifying factor that bridges the divide. Rea...

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Key insights: OTT, CMOs’ agenda, and consumer engagement in 2021
Digital Marketing

Key insights: OTT, CMOs’ agenda, and consumer engagement in 2021

6y Kamaljeet Kalsi

Key insights: OTT, CMOs’ agenda, and consumer enga...

One-fifth of the US population will use Disney+ in 2021, CMOs will be heavily responsible for marketing strategy and capturing new markets, some key t...

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Why the time is right for augmented reality (AR) in marketing
AR & VR

Why the time is right for augmented reality (AR) in marketing

6y Faisal Galaria

Why the time is right for augmented reality (AR) i...

Augmented reality is entering a new phase of its journey. Here are the key developments that make now the right time to adopt AR in marketing. Read Mo...

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How automation can enhance the retail experience in 2021 and beyond
AI & Automation

How automation can enhance the retail experience in 2021 and beyond

6y Venu Kannan

How automation can enhance the retail experience i...

To meet consumer expectations for a premium experience from the retailers they shop from online, brands can turn to automation technologies that will ...

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Why unlocking creative insights data is so important for digital campaign success
Data

Why unlocking creative insights data is so important for digital campaign s...

6y Chris Loy

Why unlocking creative insights data is so importa...

Chris Loy, CTO and Co-founder of Datasine, explains why marketers should be embracing creative intelligence data to optimize their campaigns. Read Mor...

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Behavior changes means new learnings for ecommerce retailers
Analyzing Customer Data

Behavior changes means new learnings for ecommerce retailers

6y John Williams

Behavior changes means new learnings for ecommerce...

John Williams, CTO at Amplience discusses how the peak in pandemic reveals new trends in shopping habits that are likely to stick around. Read More...

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Jack of all trades: Why and how CMOs must master data to succeed in 2021
Analytics

Jack of all trades: Why and how CMOs must master data to succeed in 2021

6y Martyn Etherington

Jack of all trades: Why and how CMOs must master d...

Teradata CMO outlines the data-driven responsibilities that, although not on the job description, are essential to know heading into 2021. Read More...

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How partnerships deliver brand advocacy in a way marketing can’t
Digital Marketing

How partnerships deliver brand advocacy in a way marketing can’t

6y Jaime Singson

How partnerships deliver brand advocacy in a way m...

Impact's Senior Director of Product and Content Marketing, Jaime Singson shows how partnerships are a key tool for effective brand advocacy. Read More...

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The problem of data collection: One in 10 consumers know almost nothing about what’s happening with their data
Analytics

The problem of data collection: One in 10 consumers know almost nothing abo...

6y Jacqueline Dooley

The problem of data collection: One in 10 consumer...

Publicis Sapient’s Data Collection & Consent Survey, which questioned 5000 people across five countries, seeks to better understand how consumers feel...

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Continuing trends & new opportunities: 5 predictions for email marketing
Digital Marketing

Continuing trends & new opportunities: 5 predictions for email marketing

6y Guy Hanson

Continuing trends & new opportunities: 5 predictio...

Email marketing in 2021: How 2020 impacted one of the industry’s most valuable channels. Read More...

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[VIDEO] Keynote: The Future of Ecommerce Transformation with Amazon, BigCommerce & Burrow
Report | Ecommerce

[VIDEO] Keynote: The Future of Ecommerce Transformation with Amazon, BigCom...

6y

[VIDEO] Keynote: The Future of Ecommerce Transform...

In this closing keynote discussion, our expert panel (including Amazon, BigCommerce and Burrow) will break down their insights on the future of Ecomme...

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[VIDEO] Capgemini Tech Showcase: FILA unified design system case study
Report | Ecommerce

[VIDEO] Capgemini Tech Showcase: FILA unified design system case study

6y

[VIDEO] Capgemini Tech Showcase: FILA unified desi...

During this Tech Talk showcase Capgemini will focus on covering three main things: How FILA's unified design system helps drive revenue as it spans ac...

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[VIDEO] Fospha Tech Showcase: Cross-channel marketing measurements, customer acquisition and modelling
Report | Ecommerce

[VIDEO] Fospha Tech Showcase: Cross-channel marketing measurements, custome...

6y

[VIDEO] Fospha Tech Showcase: Cross-channel market...

During this Tech Talk showcase Foshpa will focus on covering three main things: how they optimize their cross-channel independent measurements, custom...

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Four marketing predictions for 2021
Digital Marketing

Four marketing predictions for 2021

6y Jeremy Fain

Four marketing predictions for 2021

Jeremy Fain, CEO and co-founder of Cognitiv, shows how 2020 lessons bring change and innovation to marketing in 2021. Read More...

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Audio is the medium of the moment - so how can brands use it to connect?
Digital Marketing

Audio is the medium of the moment - so how can brands use it to connect?

6y Lauren Douglass

Audio is the medium of the moment - so how can bra...

Lauren Douglass, SVP Global Marketing, Channel Factory offers insights on three key factors marketers should consider in order to maximize audio ad ca...

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Key Insights: Revenue attribution, digital titans, advertising & AI forecasts
AI & Automation

Key Insights: Revenue attribution, digital titans, advertising & AI forecas...

6y Kamaljeet Kalsi

Key Insights: Revenue attribution, digital titans,...

The top digital titans, revenue attribution strategy for 2021, a snapshot of advertising and AI markets, leading regions, revenue forecasts, and the A...

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Steering retail into 2021 with digital at the wheel
Digital Marketing

Steering retail into 2021 with digital at the wheel

6y Jim Yu

Steering retail into 2021 with digital at the whee...

Where should retailers focus their efforts for the holiday season and heading into 2021? Read More...

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Fuze on setting a strong foundation for its ABM journey
Analytics

Fuze on setting a strong foundation for its ABM journey

6y Emily Ketchum

Fuze on setting a strong foundation for its ABM jo...

Commit to pilot programs and data before getting your ABM program off the ground. Read More...

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Your 2021 marketing playbook needs to be revised, again
Digital Marketing

Your 2021 marketing playbook needs to be revised, again

6y Norman Guadagno

Your 2021 marketing playbook needs to be revised, ...

Acoustic CMO Norman Guadagno explains why it’s OK to reimagine your marketing playbook for 2021 (even the one you just completed last week). Read More...

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