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View articleInternet Marketing Ninjas (IMN) has appointed Chris Boggs as the company's chief marketing officer (CMO). In his new role, Boggs will be working close...
View articleThe 94-year-old shaving cream brand is hoping to boost brand awareness with a campaign focused on the relative manliness of different generations. Rea...
View articleThe latest iteration of Expedia's "Find Yours" campaign lets people turn their travel photos into multimedia videos complete with music and Google Ear...
View articleBy looking at ways to mail less but earn more for each email you send, you can improve performance without fatiguing your list. Read More...
View articleYou've heard that authors are becoming publishers and publishers are becoming brands. What does that really mean? Read More...
View articleEmail trends marketers should embrace for the year. Read More...
View articleThe final conference agenda for SES London 2013, which has just been updated, features three keynote speakers who tackle the latest trends and challen...
View articleThe concept of optimizing helps us break out of the mentality of shooting a message at a person and instead finding out if our content was actually us...
View articleWith so much to take in and learn, let me hash down all the hoopla to what you really must know. Read More...
View articleGlobal Internet and technology giants will look at India with a special interest in 2013. Read More...
View articleCoca-Cola's 2013 Super Bowl promo is using fan votes to determine the outcome of an initial ad that will live online until game day. Read More...
View articleBrands that applied for a gTLD and innovatively design it to create a robust consumer experience that generates meaningful data will have a market adv...
View articleThere are lots of reasons campaigns fail; below are five common pitfalls to avoid. Read More...
View article"If your toddler can walk, your toddler can ride a Strider." That's a message that Strider Sports, a Rapid City, South Dakota-based maker of balance b...
View articleGillette's Kiss & Tell campaign includes a documentary, a microsite and live events. Read More...
View articleAgencies need to go beyond helping brands tell stories and toward helping brands enable stories through a culture of agile technology innovation focus...
View article"No win, no fee" is a line that we've all heard somewhere before. And while these few words are generally associated with litigation claims, this has ...
View articleThe network is calling on fans of the show Suits to submit animated GIFs via Cinemagram. Read More...
View articleIBM is touting a year-long digital revamp of Signet Jewelers' ecommerce strategy and digital marketing design. IBM announced that the initiative led t...
View articleFor Graph Search to work, several factors need to change in Facebook's favor. Read More...
View articleThis year, let's take a break from only focusing on lofty, visionary resolutions and set our sights on smaller, tangible goals. Read More...
View articleDespite all the newfangled channels and technology by which marketers can reach consumers in a digital capacity today, email is still the most effecti...
View articleThe 614 Group, a digital management consultancy firm, has named Julia Smith and Eric Urdahl as partners. Read More...
View articleWith 55 sessions on topics covering everything SEO, PPC, social, analytics, local, mobile, video, and much more, SES New York 2013 will once again be ...
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