New Year Realities
Marketing

New Year Realities

13y Sean Carton

New Year Realities

A few of the trends that seem pretty clear about where we're headed in 2013 and beyond. Read More...

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SapientNitro on 2013 Digital Marketing Trends in India
Asia

SapientNitro on 2013 Digital Marketing Trends in India

13y Adaline Lau

SapientNitro on 2013 Digital Marketing Trends in I...

SapientNitro director of marketing strategy says big data will be big in India this year. Read More...

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Making Tracks Visiting 'The Trackers'
Marketing

Making Tracks Visiting 'The Trackers'

13y Mark Gorman

Making Tracks Visiting 'The Trackers'

A privacy lawyer's takeaways after meeting with 20 different companies engaged in online behavioral marketing. Read More...

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RTB Trends in 2013 [Video]
Asia

RTB Trends in 2013 [Video]

13y Matt Harty

RTB Trends in 2013 [Video]

Online video and multi-screen will be big this year. Read More

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Xbox NUads Show High Engagement With Polls
Marketing

Xbox NUads Show High Engagement With Polls

13y Susan Kuchinskas

Xbox NUads Show High Engagement With Polls

Microsoft has announced the results of its first flight of Xbox Live ads for marketers including Subway Restaurants and Toyota. Read More...

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2013 New Year's Digital Marketing Resolutions
Marketing

2013 New Year's Digital Marketing Resolutions

13y Augustine Fou

2013 New Year's Digital Marketing Resolutions

Let's all resolve to do marketing in ways that are better for all parties involved - agencies, clients, and end consumers. Read More...

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Search Trends for 2013: RTB, Attribution, and Mobile
Asia

Search Trends for 2013: RTB, Attribution, and Mobile

13y Prabhvir Sahmey

Search Trends for 2013: RTB, Attribution, and Mobi...

Two big shifts will impact search marketers in 2013. Read More...

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Making Search the Centerpiece of Your 2013 Digital Advertising
Search

Making Search the Centerpiece of Your 2013 Digital Advertising

13y Chris Copeland

Making Search the Centerpiece of Your 2013 Digital...

As brands ready for 2013, here are a few ways to maximize the role search should play for your brand. Read More...

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Big Data 101: Use Web Data to Understand Customer Intent
Automation

Big Data 101: Use Web Data to Understand Customer Intent

13y Stephanie Miller

Big Data 101: Use Web Data to Understand Customer ...

How are you using web data to improve your customer experiences - and increase revenue? Read More...

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Case Study: Subject Line Testing, but Which One Won?
Case Study

Case Study: Subject Line Testing, but Which One Won?

13y Jeanne Jennings

Case Study: Subject Line Testing, but Which One Wo...

Sometimes it's difficult to figure out what to test to improve performance. But sometimes the hard part comes after the test, in determining the winne...

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Protecting Authenticity and Fighting Counterfeiters With gTLDs
Data insights

Protecting Authenticity and Fighting Counterfeiters With gTLDs

13y Jennifer Wolfe

Protecting Authenticity and Fighting Counterfeiter...

There are many strategies that will provide applicants for generic top-level domains a competitive advantage in an increasingly digital marketplace. R...

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What's the Most Powerful Use of Big Data for Lead Generation Marketing in 2013?
Data insights

What's the Most Powerful Use of Big Data for Lead Generation Marketing in 2...

13y Thad Kahlow

What's the Most Powerful Use of Big Data for Lead ...

As digital marketing techniques and technologies have evolved, front-end metrics from web analytics tools often fall short in delivering enough high-v...

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Exclusive NY Event Helped Digital Advertisers Meet Mitch McConnell
Data insights

Exclusive NY Event Helped Digital Advertisers Meet Mitch McConnell

13y Kate Kaye

Exclusive NY Event Helped Digital Advertisers Meet...

Senate Minority Leader got $2,400 from The Interactive Advertising Bureau. Read More...

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Email Marketing for Local Business
Email

Email Marketing for Local Business

13y David Daniels

Email Marketing for Local Business

Tactics to drive a digital future at the check-out counter. Read More...

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Nutella Says Facebook Ads Outperformed TV
Marketing

Nutella Says Facebook Ads Outperformed TV

13y Christopher Heine

Nutella Says Facebook Ads Outperformed TV

Brand incorporates social ads into traditional marketing mix model for campaign in Germany. Read More...

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Top 10 ClickZ.asia Columns in 2012: Passbook, WeChat, and Pinterest
Asia

Top 10 ClickZ.asia Columns in 2012: Passbook, WeChat, and Pinterest

13y Adaline Lau

Top 10 ClickZ.asia Columns in 2012: Passbook, WeCh...

Apple's Passbook, WeChat, and Pinterest were the most popular topics as voted by our readers. Read More...

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Japan's Digi Landscape in 2013; Mobile Couponing Gets Hot in Hong Kong
Asia

Japan's Digi Landscape in 2013; Mobile Couponing Gets Hot in Hong Kong

13y Adaline Lau

Japan's Digi Landscape in 2013; Mobile Couponing G...

These topics and more trended in November. Read More...

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How to Fight Bloat on Your Website
Marketing

How to Fight Bloat on Your Website

13y Sarah Negugogor

How to Fight Bloat on Your Website

The business case against website bloat. Read More

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Social Media Is Becoming Useful, Finally
Marketing

Social Media Is Becoming Useful, Finally

13y Gustavo Razzetti

Social Media Is Becoming Useful, Finally

A new tool is looking to change your social media experience by allowing you to pull and save parts of the web that you care about. Read More...

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Tencent's WeChat and Responsive Design Dominate in Q3
Asia

Tencent's WeChat and Responsive Design Dominate in Q3

13y Adaline Lau

Tencent's WeChat and Responsive Design Dominate in...

Popular columns for the months of September and October. Read More...

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Happy Holidays From Incisive Media
Marketing

Happy Holidays From Incisive Media

13y ClickZ News Staff

Happy Holidays From Incisive Media

On behalf of the entire team at ClickZ and Incisive Media, we wanted to wish all of our readers Happy Holidays and a wonderful New Year's. Read More...

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How to Create a Template to Track Key Email Marketing Metrics
Email

How to Create a Template to Track Key Email Marketing Metrics

13y Jeanne Jennings

How to Create a Template to Track Key Email Market...

Don't overwhelm senior executives with too much information in your daily and weekly reports. Read More...

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Underneath the Funnel
Data insights

Underneath the Funnel

13y Chris O'Hara

Underneath the Funnel

How social data flips and extends the purchase funnel. Read More

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Top Columns in May, June: Mobile Marketing Starts Trending
Asia

Top Columns in May, June: Mobile Marketing Starts Trending

13y Adaline Lau

Top Columns in May, June: Mobile Marketing Starts ...

Mobile marketing, social in Japan, and Apple's new Passbook were the most read topics on ClickZ.asia in May and June. Read More...

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Recharge Your Career (and Yourself) in 2013
Marketing

Recharge Your Career (and Yourself) in 2013

13y Anna Papadopoulos

Recharge Your Career (and Yourself) in 2013

As you plan for the new year, remember that many of the things impacting your career may have very little to do with your actual job. Read More...

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Social Media on a Small Business Budget
Marketing

Social Media on a Small Business Budget

13y Liana Evans

Social Media on a Small Business Budget

Small businesses can do social media; it's just about being savvy enough to incorporate some of your strategies into procedures that already exist. Re...

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ClickZ Asia Popular Columns for March and April 2012
Asia

ClickZ Asia Popular Columns for March and April 2012

13y Adaline Lau

ClickZ Asia Popular Columns for March and April 20...

As we count down to 2012, a review of the top columns in March and April. Read More...

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