Google to Launch AdX in Japan
Asia

Google to Launch AdX in Japan

15y Adaline Lau

Google to Launch AdX in Japan

Google has been poaching local media agency pros to join AdX team. Read More...

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Tips for Running an Effective SEM Campaign
Asia

Tips for Running an Effective SEM Campaign

15y Antony Yiu

Tips for Running an Effective SEM Campaign

Marketers should spend as much time developing your negative keyword list as the keywords that you want to buy; here's why. Read More...

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Keys to Success With Social Media Marketing: Foursquare
Email

Keys to Success With Social Media Marketing: Foursquare

15y Jeanne Jennings

Keys to Success With Social Media Marketing: Fours...

How four different neighborhood food establishments are successfully (and unsuccessfully) using Foursquare to drive business. Read More...

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Is CRM Marketing Too Old School for Social?
Automation

Is CRM Marketing Too Old School for Social?

15y Stephanie Miller

Is CRM Marketing Too Old School for Social?

Three ways to start to track your social marketing and tie it to the CRM database. Read More...

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3 Reasons AirPlay Mirroring Is the Most Important Feature of iOS 5
Marketing

3 Reasons AirPlay Mirroring Is the Most Important Feature of iOS 5

15y Jeremy Lockhorn

3 Reasons AirPlay Mirroring Is the Most Important ...

Apple's AirPlay Mirroring will open up a bevy of new opportunities for content (or app) producers and marketers alike. Read More...

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5 Tips for Increasing Your AdWords Quality Score
Search

5 Tips for Increasing Your AdWords Quality Score

15y Ron Jones

5 Tips for Increasing Your AdWords Quality Score

Learn how to increase your Quality Score to get higher ad placement, higher click-through rates, and lower minimum bids for keywords. Read More...

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Trigger Happy
Asia

Trigger Happy

15y Stephen Hay

Trigger Happy

Top 10 tips to a successful email marketing campaign. Read More

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Execs & Accounts: Gotham, R/GA, Push
Marketing

Execs & Accounts: Gotham, R/GA, Push

15y Nina Boys

Execs & Accounts: Gotham, R/GA, Push

New hires at Gotham Direct, R/GA London, and Push. Read More

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As FTC Probes, a Timeline of Google Antitrust Investigations Past
Data insights

As FTC Probes, a Timeline of Google Antitrust Investigations Past

15y Kate Kaye

As FTC Probes, a Timeline of Google Antitrust Inve...

A look back at Google's antitrust investigation history as FTC probes the search giant. Read More...

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Gamification for Sustainable Engagement
Asia

Gamification for Sustainable Engagement

15y Brandon Cheung

Gamification for Sustainable Engagement

Consider these two points to understand what drives people to play games and how to apply it in marketing. Read More...

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DAA Prepares Self-Regulatory Guidelines for Mobile Targeting
Data insights

DAA Prepares Self-Regulatory Guidelines for Mobile Targeting

15y Jack Marshall

DAA Prepares Self-Regulatory Guidelines for Mobile...

Body also hopes to export its program and icon globally. Read More...

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Marketing Automation Manager: Must-Have Skills
Marketing

Marketing Automation Manager: Must-Have Skills

15y Anna Maria Virzi

Marketing Automation Manager: Must-Have Skills

Robots need not apply. Read More

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Marketing Automation: 6 Tips for Success
Marketing

Marketing Automation: 6 Tips for Success

15y Anna Maria Virzi

Marketing Automation: 6 Tips for Success

How to reduce pain points when implementing a marketing automation program Read More...

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You Are What You Tweet
Marketing

You Are What You Tweet

15y Anna Papadopoulos

You Are What You Tweet

What are potential employers finding out about you in searches and how can you change your online reputation? Read More...

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TV Advertising Still Works…
Marketing

TV Advertising Still Works…

15y Augustine Fou

TV Advertising Still Works…

Advertising on television may make consumers feel better about your brand, but does it actually drive any incremental sales? Read More...

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7 Steps to Start Weibo-ing for Marketers
Asia

7 Steps to Start Weibo-ing for Marketers

15y Rudi Leung

7 Steps to Start Weibo-ing for Marketers

A comprehensive guide to microblogging your way to success in China. Read More...

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SEM Tools for Brand Marketers Targeting China
Asia

SEM Tools for Brand Marketers Targeting China

15y Gordon Choi

SEM Tools for Brand Marketers Targeting China

A comprehensive list of tools for search and weibo automation in China. Read More...

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The 7 Primary Differences Between Search and Display
Data insights

The 7 Primary Differences Between Search and Display

15y Jeff Green

The 7 Primary Differences Between Search and Displ...

Worried that display will go the way of search, with Google taking over? It won't. The market dynamics are just too different. Read More...

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Like Weather in New England: New Rules of Digital Communications
Email

Like Weather in New England: New Rules of Digital Communications

15y Rick Buck

Like Weather in New England: New Rules of Digital ...

Focusing on permission, disclosure, and choice will get you close to a silver bullet to achieving full compliance. Part one in a two-part series. Read...

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Sometimes, What Matters Is Simple
Marketing

Sometimes, What Matters Is Simple

15y Howard Belk

Sometimes, What Matters Is Simple

Winning customer loyalty is all about the power of the brand, what it stands for, and the relevant stories that can be told around it. Read More...

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'Cars 2' Drives Goodyear's Home Page
Display Advertising

'Cars 2' Drives Goodyear's Home Page

15y Christopher Heine

'Cars 2' Drives Goodyear's Home Page

Cross-promotion marries computer screen and big screen. Read More...

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Search Market Share Unchanged in May
Data insights

Search Market Share Unchanged in May

15y Jack Marshall

Search Market Share Unchanged in May

Share of searches among top U.S. providers remains constant. Read More...

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AOL Adds 'Devil' Partners FoxNews and Others
Agency Spotlight

AOL Adds 'Devil' Partners FoxNews and Others

15y Zachary Rodgers

AOL Adds 'Devil' Partners FoxNews and Others

In Cannes, Huffington and Armstrong talk up mission to "humanize" web. Read More...

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Google's Unhealthy Obsession With Speed
Search

Google's Unhealthy Obsession With Speed

15y Chris Copeland

Google's Unhealthy Obsession With Speed

Are the new Google Instant Pages short-term responses when consumers need long-term solutions? Read More...

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Foursquare's Top Brands: Old Navy, 7 Eleven, Home Depot
Marketing

Foursquare's Top Brands: Old Navy, 7 Eleven, Home Depot

15y Christopher Heine

Foursquare's Top Brands: Old Navy, 7 Eleven, Home ...

Geo-social app now has 10 million users. Read More...

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Brands on Pandora Go Far Beyond LivingSocial
Marketing

Brands on Pandora Go Far Beyond LivingSocial

15y Kate Kaye

Brands on Pandora Go Far Beyond LivingSocial

A variety of big brands are on Pandora online and in mobile. Read More...

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Hot' Doesn't Equal 'Profitable
Marketing

Hot' Doesn't Equal 'Profitable

15y Sean Carton

Hot' Doesn't Equal 'Profitable

Nine new lessons to learn if you want to avoid the mistakes of the past. Read More...

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