"Audiences vs. content" is a false choice. Here's a three-part pledge for quality in the ad exchange space. Read More...
View articleYahoo Japan and Google Japan are moving ahead with their search partnership. Read More...
View articleZiff Davis acquires LogicBuy.com and launches a new ad-targeting service. Read More...
View articleHarvey Goldhersz previously led MediaCom Digital and Beyond Interactive. Read More...
View articleHow agile principles can be applied to a marketing organization. Read More...
View articleRetailer may use its newly formed blogger relationships as a promotional vehicle throughout 2011. Read More...
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View articleStartup lets consumers save online ads for later. Read More...
View article$10 million infusion will support mobile ad bidding, mobile CRM, and e-mail integration. Read More...
View articlePreparing for the always-on, always connected social consumer, tougher Internet restrictions, and dot-bomb 2.0. Read More...
View articleWhat is it, how it works, where search comes in, the value, how to get started, and concerns about user privacy. Read More...
View articleCustomers will be on the move in the coming year. And marketers must keep up with them. Read More...
View article2011 could be the year the government cracks down on behavioral advertising in a meaningful way, as industry takes its last stand for self-regulation....
View articleMozilla, developer of the popular software browser, says do-not-track alone is not a fix for privacy on the Web. Read More...
View articleFrom Facebook's Like button expansion to Twitter's first ads, the stories that drove the industry in 2010. Read More...
View articleMarketers must enhance landing experiences, not only on their own websites, but also across external Web spaces. Here's why. Read More...
View articleBefore you select a keyword to put in the search box on your offline ad, consider these best practices. Read More...
View articleFailure to differentiate between consumer privacy and security of personal information could change the Web as we know it. Here are 3 what-if scenario...
View articleBecause of social and mobile media, interaction with customers and prospects has evolved. Here are three ways to adapt. Read More...
View articleForeSee Results survey finds that promotional e-mail still brings online shoppers to top retailers. Read More...
View articleWhat you need to know about video fraud and how to spot signs of it. Read More...
View articleDigital marketing is about communications, not technology and advice on who you should hire to build your digital brand. Read More...
View articleDon't let your unverified business be modified or closed down by a stranger. Follow Google's lead and start taking Google Places seriously. Read More...
View articleCall it the Facebook and Twitter effect. Marketers sought out practical information about initiating and measuring social media efforts. Read More...
View articleA critique of one e-mail with disabled images offers a lesson for marketers on how small changes can make a more effective e-mail. Read More...
View articleHow to manage your reputation online, track it, evaluate and interpret online conversations, and engage and act. Read More...
View articleFood and pharma regulator won't issue draft guidance on online marketing related topics until Q1 at the earliest. Read More...
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