Facebook was expected to respond to a Congressional inquiry by today, but has received an extension. Read More...
View articleMicrosoft will now power ads on Yahoo Search and Bing, which account for around 28 percent of U.S. searches. Read More...
View articleSingle malt scotch whiskey brand rolls out iPad app to connect with consumers attending tasting events. Read More...
View articleFacebook, Twitter, and YouTube have unique characteristics that open the door to extensive behavioral opportunities. Here is how each differs. Read Mo...
View articleHow to decipher filtering rules for Hotmail, MSN, AOL, Yahoo, and Gmail. Read More...
View articleSeven ways to ensure your marketing messages are a priority in Gmail - and don't end up with 'Everything Else'. Read More...
View articleEven sophisticated search marketers give the last click too much credit. Let's take a look at what you're not measuring. Read More...
View articleIt's time to rethink and welcome new opportunities for audience buying - whether that means remnant, premium, and exchange or non-exchange inventory b...
View articleDigg's chief revenue officer joins image-based ad network. Read More...
View articleWhen it comes to social media in advertising and marketing, how do we stop theorizing and start actualizing? Read More...
View articleRecommendations from 25 experts in the e-mail industry on how much segmentation you need. Read More...
View articleMarketers continue to explore ways to measure the impact of individual elements in their digital campaign mixes. Read More...
View articleAutumn brought a sharp uptick in the number of firms supporting the sale of non-display formats through exchanges. Read More...
View articleSimply replicating your search strategies from the U.S. or Europe will not work in Asia. Read More...
View articleThe next step will be the placement of the units on an additional eight AOL sites next month. Read More...
View articleSome brand strategies include crowdsourcing. Should yours? Read More...
View articleWhy brands must stop thinking of themselves as destinations and start thinking of themselves as engines. Read More...
View articlePC brand takes a page from Apple's playbook, aims for emotional connection with consumers. Read More...
View articleIf new rich media creative is about giving the consumer choices, then it's also about giving the advertiser choices. And those choices can make all th...
View articleShould the announcement of Microsoft and Facebook partnering to bring "Like" data and profile search to Bing worry Google? Read More...
View articleDefendents allegedly tricked users into handing over personal information, spamming friends, and signing up for fake offers. Read More...
View articleWill repurpose in-game ad technology to serve Xbox LIVE and MSN Games. Read More...
View articleAuditing your own e-mail program and implementing these six tips will help your e-mail program mature and generate even more leads and revenue. Read M...
View articleEffective branding brings with it the need to step away from one's brand in order to see it with fresh eyes. Read More...
View articleDouble-digit growth in display ad revenue helped offset some declines in search. Read More...
View articleAlthough China has a relaxed spamming policy, you should consider an opt-in email acquisition strategy to ensure better and more effective returns. Re...
View article