Craigslist's Loss Is Rivals' Gain
Data insights

Craigslist's Loss Is Rivals' Gain

16y Jack Marshall

Craigslist's Loss Is Rivals' Gain

Craigslist had been on track to collect an estimated $45 million this year from adult services ads. Read More...

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Lexus Bangs the Drum In New Digital Ads
Automotive

Lexus Bangs the Drum In New Digital Ads

16y Christopher Heine

Lexus Bangs the Drum In New Digital Ads

In a campaign where a car stars as a percussionist, Lexus has struck ad deals with YouTube, Pandora, CNET, Wired, ESPN, and Style.com. Read More...

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What Engagement Means For E-mail Marketing
Email

What Engagement Means For E-mail Marketing

16y Stephanie Miller

What Engagement Means For E-mail Marketing

As Gmail, Hotmail, Yahoo, and AOL change the way they filter and deliver e-mail, marketers must avoid getting relegated to the "everything else" folde...

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What Advertising Strategies Work With Social Apps?
Marketing

What Advertising Strategies Work With Social Apps?

16y Rob Weber

What Advertising Strategies Work With Social Apps?

Consider how these four companies connected with people through social activities on the iPhone or Facebook. Read More...

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The Best Key Phrase Research Tool You Don't Use
Search

The Best Key Phrase Research Tool You Don't Use

16y Sage Lewis

The Best Key Phrase Research Tool You Don't Use

Do you want to know which gender or age group searches for a key phrase more? This free tool can assist. Read More...

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Corporate Blogs in a Social World
Marketing

Corporate Blogs in a Social World

16y Anna Maria Virzi

Corporate Blogs in a Social World

Google, Adobe, and Intuit's Mint.com demonstrate that corporate blogs can thrive. Read More...

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Google Holds on to AOL's Search Business
Search

Google Holds on to AOL's Search Business

16y Jack Marshall

Google Holds on to AOL's Search Business

Google will supply search results and search ads across AOL properties until at least 2015. Read More...

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Alterian Fills Social Media Gap With Intrepid Acquisition
Marketing

Alterian Fills Social Media Gap With Intrepid Acquisition

16y Douglas Quenqua

Alterian Fills Social Media Gap With Intrepid Acqu...

Intrepid is a 40-person firm with offices in Seattle and London. Read More...

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How to Help Your Business Prosper: 3 Questions to Ask
Marketing

How to Help Your Business Prosper: 3 Questions to Ask

16y Aaron Kahlow

How to Help Your Business Prosper: 3 Questions to ...

Digital marketers have access to insights that can help their business weather tough economic times. Read More...

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ComScore’s Nedstat Buy to Enhance Video and Mobile Capabilities
Ad Industry Metrics

ComScore’s Nedstat Buy to Enhance Video and Mobile Capabilities

16y Jack Marshall

ComScore’s Nedstat Buy to Enhance Video and Mobile...

Purchase will provide data sources, video measurement technology, and extend comScore's European footprint. Read More...

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OpenX Partners With Dentsu CCI on Japanese Ad Exchange
Display Advertising

OpenX Partners With Dentsu CCI on Japanese Ad Exchange

16y Adaline Lau

OpenX Partners With Dentsu CCI on Japanese Ad Exch...

The world's fifth largest marketing organization adopts an exchange model. Read More...

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Moving Beyond Behavioral Ads
Data insights

Moving Beyond Behavioral Ads

16y Amy Manus

Moving Beyond Behavioral Ads

Ad networks and exchanges offer ways to reach qualified consumers and gain consumer insights. Consider these three ways. Read More...

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A Deliverable E-mail Address Does Not a Relationship Make
Email

A Deliverable E-mail Address Does Not a Relationship Make

16y Stephanie Miller

A Deliverable E-mail Address Does Not a Relationsh...

Mailbox providers don't think of "engagement" the same way that marketers do. Consider these six approaches to better connect with your subscribers. R...

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Reddit Drops Pro-Pot Ads, Says Just Say Now
Display Advertising

Reddit Drops Pro-Pot Ads, Says Just Say Now

16y Kate Kaye

Reddit Drops Pro-Pot Ads, Says Just Say Now

An anti-Digg rebellion has cost the pro-marijuana group its ad freedom. Read More...

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Asking the Right Questions
Search

Asking the Right Questions

16y Joshua Palau

Asking the Right Questions

Questions from the search industry and how to shift their focus in the right direction. Read More...

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Walk the Line
Display Advertising

Walk the Line

16y Xuhui Shao

Walk the Line

Industry partners and marketers walk a fine line between leveraging data for more effective audience targeting and ensuring consumer privacy protectio...

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Red Bull, EA, and GE Seek 'Followers' on the New Digg
Display Advertising

Red Bull, EA, and GE Seek 'Followers' on the New Digg

16y Zachary Rodgers

Red Bull, EA, and GE Seek 'Followers' on the New D...

So far users have not flocked to create branded accounts, but it's early. Read More...

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30 Do's and Don'ts for E-mail Rock Stars
Email

30 Do's and Don'ts for E-mail Rock Stars

16y Jeanniey Mullen

30 Do's and Don'ts for E-mail Rock Stars

The simple ways you can ensure your e-mail marketing expert status. Read More...

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Do's and Don'ts for Your Search Campaigns
Search

Do's and Don'ts for Your Search Campaigns

16y Julie Batten

Do's and Don'ts for Your Search Campaigns

25 things to remember to do and not do for your PPC and SEO campaigns. Read More...

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The Great Click Debate
Marketing

The Great Click Debate

16y Sean Carton

The Great Click Debate

Do people need to click on your ads for them to matter? Or is there value to getting exposure to the brand? Read More...

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Parents Sue Facebook Over Ads And 'Like' Data
Data insights

Parents Sue Facebook Over Ads And 'Like' Data

16y Christopher Heine

Parents Sue Facebook Over Ads And 'Like' Data

Two parents claim their respective adolescent children are being exploited for commercial purposes whenever they see a friend has "Liked" a Facebook.c...

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Why You Need to Really Care About Touchscreens
Marketing

Why You Need to Really Care About Touchscreens

16y Gary Stein

Why You Need to Really Care About Touchscreens

Touchscreens are the most welcome of all technologies, in that they don't make things more complex or force us to try to learn how to use them. Read M...

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Was Fandango's Deal Actually A List-Build Purchase by Groupon?
Marketing

Was Fandango's Deal Actually A List-Build Purchase by Groupon?

16y Christopher Heine

Was Fandango's Deal Actually A List-Build Purchase...

The movie tickets site was featured in a modestly distributed online campaign that saw excellent sales results. But who paid for the effort? Read More...

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Phony iPhone App Reviews Get Reverb in Hot Water with FTC
Data insights

Phony iPhone App Reviews Get Reverb in Hot Water with FTC

16y Kate Kaye

Phony iPhone App Reviews Get Reverb in Hot Water w...

Agency has helped market a game starring porn legend Ron Jeremy, a Beer Bong app, and "Rock Band." But promoting sex, drugs, and rock 'n' roll isn’t w...

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SEO (Almost Always) First
Marketing

SEO (Almost Always) First

16y Robin Neifield

SEO (Almost Always) First

A look at why SEO should come first from a chronological, priority, and budgeting perspective. Read More...

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Buick, Buitoni, and Others Embrace Social Media Branding on Food Sites
Display Advertising

Buick, Buitoni, and Others Embrace Social Media Branding on Food Sites

16y Kate Kaye

Buick, Buitoni, and Others Embrace Social Media Br...

Media companies like Foodbuzz help brands connect with consumers through the engaging world of social food and cooking sites. Read More...

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Time to Revamp Your B2B Newsletter
Email

Time to Revamp Your B2B Newsletter

16y Mike Hotz

Time to Revamp Your B2B Newsletter

Design a B2B newsletter that informs your subscribers and helps them improve their job performance with these three steps. Read More...

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