iCrossing promotes Mayfield; ExactTarget launches in London; Bauer's Edwards finds Future. Read More...
View articleThe next time you're tempted to drop just one more e-mail, realize you could be pulling the pin on the hand grenade that can blast your list to smithe...
View articleQ&A: Michael Katz, president of InterCLICK, discusses his ad network that offers transparency in a marketplace dominated by blind networks. Read More...
View articleExamples of effective link bait from a Church of the Flying Spaghetti Monster manifesto, Whole Foods CEO John Mackey's blog post, to a WordPress plug ...
View articleHow campaigns for Entertainment Arts, Coldwell Banker, and Palm show there's more to online video advertising than the predictable pre-roll. Read More...
View articleThe acquisition signals Dachis's intent to move well beyond the role of a traditional digital agency. Read More...
View articleSet aside a few hours this final week of summer to freshen up your e-mail program. Read More...
View articleAd exchanges offer an easy solution to both buyers and sellers of ad space. Read More...
View articleExamining the "Diagnostics" reports, from crawl stats to HTML suggestions. Last in a series. Read More...
View articleThe big deal will happen in the issue of "Entertainment Weekly" that arrives in the mailboxes of New York and Los Angeles subscribers. Read More...
View articleIf your e-marketing program is more than three years old, consider these stats. Read More...
View articleGoogle continues to ride the innovation train across its other product lines and offerings. Here's a snapshot of some developments. Read More...
View articleConsumers are ditching expensive computers and gaming consoles, yet spending more time online than ever before. Read More...
View articleOrange aims to double revenues outside traditional streams, and described advertising as key to that growth. Read More...
View articleThe investigation was prompted by a complaint from the Italian Federation of Newspaper Publishers, suggesting the search giant was not transparent in ...
View articleStruq hits U.K. market, Fresh Egg and Jellyfish Swim in SEO Pool; Adconion adopts IAB behavioral principles. Read More...
View articleThanks to social networks and digital tools, metrics can provide relevant marketing research in real time and reveal new business opportunities. Read ...
View articleEuropean online ad spend growth will slow dramatically this year, but will begin to recover in 2010, according to predictions from the IAB Europe. Rea...
View articleA look at different types of behavioral targeting offerings and how they're used. Read More...
View articleRetargeting should earn its place in your plan just like other campaign elements. Here are 11 instances when you might want to avoid it. Read More...
View articleBetter figure out if you are ready for it first. Read More
View articleThousands of communities have developed all over the Web. But that's not search. Or is it? Read More...
View articleE-mail newsletter advertising is a different animal from selling ads for print publications. Four more tips to successfully selling ads. Read More...
View articleRebecca Lieb's book provides no-nonsense advice for business executives, traditional marketers, and others who must get quickly up to speed on SEO. Re...
View articleOffice of Fair Trading will examine use of BT in tailored online ads and pricing. Read More...
View articleThe three big steps to having a social media content strategy worthy of executing. Read More...
View articleThe early stages of targeted advertising, from basic Web site marketing through contextual display advertising. Read More...
View article