Written by Matt Blumberg, founder and CEO, Return Path, Inc., and Michael Mayor along with Stephanie Miller and Tami Monahan Forman Read More...
View articleA look at one consumer goods company's plan to use a third-party e-mail list to boost business. Part one of a series. Read More...
View articleWhat's the point of having a rank at a search engine for a specific keyword or phrase if it doesn't send relevant traffic? Read More...
View articleProsumer-generated advertising stands to challenge ad agency business models. Read More...
View articleCutsey photos of employees don't cut it. Read More
View articleA look at the trends that will influence online marketing in 2009. Read More...
View articleWhat happens when projects are fueled by innovation and supported by infrastructure. Read More...
View articleSteak to feed London tourism SEO; Jellyfish looks on Brightside; France's Cdiscount goes for U.K. online market share. Read More...
View articleShould you be creating messaging around what's happening in consumers' minds and in their respective inboxes? Read More...
View articleA cold, hard look at the numbers behind Twitter. Read More
View articleIf you have $1, should you invest it in organic or paid search activities? Read More...
View articleNext year isn't going to be easy, but there are areas of digital marketing that offer great promise in the New Year. Read More...
View articleCEO will leave ISP behavioral ad company "by mutual agreement." Read More...
View articleWhen your customer participates in a conversation following a purchase, a new lever has been pulled -- and that can make a big difference to your bott...
View articleBack to basics: deconstructing behavioral targeting and what it really means to communicate. Read More...
View articleThree prognostications and a few general observations about the state of search in 2009. Read More...
View articleFour games with potential industry opportunities for marketers. Read More...
View articleStelter gets new role at Bigmouth; HMV launches on Platform-A; Orange partners with Ad Infuse Read More...
View articleWhat if your e-mail has an inaccurate offer or mistaken information? Second in a two-part series. Read More...
View articleSearch engines could be forced to develop new ways to connect people online with content. What does that mean for marketers? Read More...
View articleA greeting card company and a consumer foods producer inspired by current events help shape online marketing programs. Read More...
View articleThe techniques of cultivating and motivating people who bundle campaign contributions provide some important insights into marketing through social ne...
View articleSix LinkedIn applications that can help renew and establish business relationships. Read More...
View articleBehavioral targeting is neither a magic bullet for marketers nor a sinister plot to ferret out personally identifiable information. Read More...
View articleAsking social media sites for gifts this year. Read More
View articleAdvertisers must keep a cool head with technology and its constant march of improvements. Read More...
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