Factoring in the Human Touch at Search Engines
Search

Factoring in the Human Touch at Search Engines

20y Mike Grehan

Factoring in the Human Touch at Search Engines

End user data can have a huge effect on ranking over time. Read More...

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Defining Delivered E-Mail
Email

Defining Delivered E-Mail

20y Jeanniey Mullen

Defining Delivered E-Mail

If our messages never arrive, what's in them doesn't matter. Read More...

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How Scalable Is Lead Gen?
Marketing

How Scalable Is Lead Gen?

20y Dan Felter

How Scalable Is Lead Gen?

Just how big can online lead generation get? Read More

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IE Remains the Dominant Browser
Marketing

IE Remains the Dominant Browser

20y Enid Burns

IE Remains the Dominant Browser

Internet Explorer holds a majority of the browser market worldwide; Firefox maintains the second spot across the globe. Read More...

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Preempting Pre-Roll
Marketing

Preempting Pre-Roll

20y Rebecca Lieb

Preempting Pre-Roll

Did Google just bet $1.65B against pre-roll video ads? Read More

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Why Your E-mail Still Lands In the Junk Folder
Email

Why Your E-mail Still Lands In the Junk Folder

20y Stefan Pollard

Why Your E-mail Still Lands In the Junk Folder

Three long-term strategies to help keep your e-mail out of the junk folder. Read More...

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Can Big Brands Own "It"?
Search

Can Big Brands Own "It"?

20y P.J. Fusco

Can Big Brands Own "It"?

Can major brands own their category in unbranded search results? Read More...

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Search and Behavioral Targeting: The Coming Storm
Data insights

Search and Behavioral Targeting: The Coming Storm

20y Anna Papadopoulos

Search and Behavioral Targeting: The Coming Storm

There's a lot more to search and behavioral targeting than you might think. Read More...

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Just Let Go
Marketing

Just Let Go

20y Dave Evans

Just Let Go

Letting customers do your marketing for you. Read More

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The End of Lazy Marketing
Marketing

The End of Lazy Marketing

20y Mark Kingdon

The End of Lazy Marketing

Meeting, and measuring, the era of engagement. Read More

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Benchmarks: Tips for Using Them Effectively
Email

Benchmarks: Tips for Using Them Effectively

20y Jeanne Jennings

Benchmarks: Tips for Using Them Effectively

How to use benchmarks in e-mail marketing -- and how not to use them. Read More...

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Shopping Search Has a New User-Friendly Interface, Part 1
Search

Shopping Search Has a New User-Friendly Interface, Part 1

20y Shari Thurow

Shopping Search Has a New User-Friendly Interface,...

Become.com's CEO discusses the shopping search engine's new interface. Part one of a three-part series. Read More...

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The New Vertical Search
Marketing

The New Vertical Search

20y Gary Stein

The New Vertical Search

Instead of searching the "now," search the yet-to-be. Farecast uses data to generate both understanding and deeper value. Read More...

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In-Banner Video Advertising
Marketing

In-Banner Video Advertising

20y Jeremy Lockhorn

In-Banner Video Advertising

Interesting innovations and experiments in in-banner video advertising. Read More...

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Google Takes Manhattan
Marketing

Google Takes Manhattan

20y Rebecca Lieb

Google Takes Manhattan

Think the New York City expansion is just about advertising? It's much bigger than that. Read More...

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False Positive Filtering Sees Improvement
Data insights

False Positive Filtering Sees Improvement

20y Enid Burns

False Positive Filtering Sees Improvement

Delivery rates rise with improved false-positive filtering, Lyris finds. Read More...

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Negotiating a Behavioral Targeting Program
Data insights

Negotiating a Behavioral Targeting Program

20y Robin Neifield

Negotiating a Behavioral Targeting Program

If this is your first time planning a behavioral A step-by-step guide for getting a successful campaign off the ground. Read More...

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The View from My Laptop
Email

The View from My Laptop

20y Karen Gedney

The View from My Laptop

The fact that Outlook 2003 blocks images is yesterday's news. So why are so many of today's e-mails still full of images -- and completely unreadable ...

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Microsoft Upgrades Live Search Offerings
Search

Microsoft Upgrades Live Search Offerings

20y Chris Sherman

Microsoft Upgrades Live Search Offerings

Microsoft has made a number of changes to its Windows Live offerings, including pushing some services out of beta and adding new features to others. R...

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Time for a New Model: Listening-Centered Marketing
Marketing

Time for a New Model: Listening-Centered Marketing

20y Pete Blackshaw

Time for a New Model: Listening-Centered Marketing

Brands must figure out how to dance in the zone of tension between marketer and consumer interest. Read More...

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Institutional Marketing 101
Marketing

Institutional Marketing 101

20y Sean Carton

Institutional Marketing 101

Is it possible to get more by giving more away? Read More

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Lies, Lies, and LSI
Search

Lies, Lies, and LSI

20y Mike Grehan

Lies, Lies, and LSI

Should SEOs lose sleep over latent semantic indexing? Read More

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Online Lead Gen and Click Fraud: Help or Hurt?
Marketing

Online Lead Gen and Click Fraud: Help or Hurt?

20y Dan Felter

Online Lead Gen and Click Fraud: Help or Hurt?

Click fraud is everywhere in the news these days. How does click fraud affect lead generation now, and what will happen a year from now? Read More...

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How the Hyphen Makes a Huge Difference
Email

How the Hyphen Makes a Huge Difference

20y Jeanniey Mullen

How the Hyphen Makes a Huge Difference

You say Read More

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Advertising Week: Trying to Interact
Marketing

Advertising Week: Trying to Interact

20y Rebecca Lieb

Advertising Week: Trying to Interact

Everyone's online now. That's no excuse for dumbing down the Web. Read More...

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The Deadly Duo: Spam and Viruses, August 2006
Data insights

The Deadly Duo: Spam and Viruses, August 2006

20y Enid Burns

The Deadly Duo: Spam and Viruses, August 2006

Spammers go back to their old tricks and send spam messages embedded in Word and HTML documents. Read More...

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Crafting a Compelling Text Message
Email

Crafting a Compelling Text Message

20y Stefan Pollard

Crafting a Compelling Text Message

Do it right: lean, clean, and obvious. Read More

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