The combined entity will be able to glean insights and benchmarks from about nine trillion interactions daily, says Contentsquare's CEO/founder. The c...
View articleFacebook usage among Americans has declined from 67% to 61% since 2017 -- which means 15 million users have stopped using the platform. How will this ...
View articleInstagram's Explore feature -- which is used by 50% of users each month -- will now include ads, giving brands a new way to reach its audience of near...
View articleA survey of over 79,000 internet users between the ages of 16-22 in 45 markets debunks stereotypes about Gen Z consumers and reveals trends in their d...
View articleForrester found that two-thirds of Americans don’t mind watching ads accompanying free content, and 72% would rather watch video content containing ad...
View articleEverything your business needs to know about Facebook's new cryptocurrency, Libra. Why are they interested in crypto, how can businesses benefit, what...
View articleLinkedIn has officially announced the rollout of Objective Based Advertising (OBA), reconfiguring its Campaign Manager to keep advertisers' objectives...
View articleThree of the biggest marketing clouds have made announcements about CDPs in the last week, which means major advancements for the previously more nich...
View article“Nobody else has the ability to do this level of granular targeting” for political campaigns on OTT and CTV, the company's Chief Strategist told Click...
View articleDespite ongoing negativity, it doesn't look like influencers are going anywhere anytime soon, especially ones with true purpose that brands can align ...
View articleBy expanding their shopping partners, Pinterest aims to "enable businesses of all sizes to bring their products to Pinterest and make them shoppable f...
View articleThis next year doesn't simply revolve around having or acquiring data, but rather how marketers use and report on it to create effective change. Read ...
View articleWith the rise of voice technology, the evolution of AR, and the growing balance between the positive and negative effects of social media, there's a l...
View articleBy 2022, online videos will make up more than 82% of all consumer internet traffic which is 15 times higher than 2017. More stats and insights include...
View articleWhat can we learn from Mary Meeker’s Trends Report about the state of social media usage and advertising in 2019? Here’s everything you need to know. ...
View articleAmazon has one of the industry's best-known recommendation services, Personalize. On Monday, the company said it would be generally available to all a...
View articleGoogle and Salesforce have each acquired major platforms for unifying business intelligence (BI), demonstrating once again the value of data analytics...
View articleThis year's Adobe Digital Trends report reveals marketing priorities and insights of nearly 13,000 marketers, creatives, and IT professionals, includi...
View articleSupported in Apple and Android, AR is expected to have a billion users by next year and hit $2.2 billion in ad spend by 2022. More from the playbook s...
View articleA look inside the current state of the online advertising and promotion industry. From display and programmatic to search and social, from PR to print...
View articleLiveRamp is an identity resolution provider. The beta of their new Authenticated Traffic Solution (ATS) launches next month and will be available by A...
View articleA new Pew Research study reveals demographics of U.S. adult Twitter users. 80% of tweets comes from 10% of users, the study found. But those 10% of to...
View articleInstagram's one of the most popular social platforms. Ten creative ways how brands like Casper, Starbucks, Sprout Social, NatGeo, and Mailchimp stand ...
View articleThe average length of the top 100 videos shared on Facebook was 132 seconds, and 35 seconds on Twitter. Key findings of native video and more. Read Mo...
View articleThe Interactive Advertising Bureau (IAB) Video Center of Excellence has released a market snapshot reference guide in order to help advertisers "make ...
View articleMicrosoft-owned LinkedIn has announced they'll acquire Drawbridge, an identity management provider best known for its cross-device graph, which matche...
View articleOn Wednesday, Salesforce announced what they call "the first use of a low-code blockchain platform for CRM," giving blockchain a big boost toward broa...
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