Top insights from a report on how 4800 marketers currently use social media and what their future plans are, including organic posting, ads, video, an...
View articleFacebook and Google currently dominate the digital advertising market — but that status quo won’t last forever. A new disruptor likely isn’t far from ...
View articleGoodFirms surveyed 450+ social media users and found that nearly all of them access at least four social media platforms a day. Read More...
View articleOn Thursday, the CRM giant launched Datorama Marketplace to help developers create custom and specialized apps that employ the marketing intelligence ...
View articleToo often, video content can be irrelevant, annoying, and impossible to escape. Marketers looking to make video content should be concerned, first and...
View articleNew report finds that spend on Pinterest ads is up 107% since last year, and Instagram ad spend up 44%. Meanwhile, CTRs have fallen by 37%. Key insigh...
View articleSpend on video advertising by businesses and agencies is continuing to grow, hitting $17.8m in 2019. Original digital video and Advanced TV are primar...
View articleResearch shows that about 144 million people in the US are listening to podcasts in 2019. And podcast advertising earns 4.4x better recall than other ...
View articleOpenX has launched private testing of OpenAudience. Chief Product Officer Todd Parsons talks to ClickZ about their hope of making it an open-web versi...
View articleNew ecommerce study from March/April 2019 reveals that about 50% of respondents plan to increase investment in Facebook Ads and Google Ads compared to...
View article70% of users have indicated to Google that they are very interested in coming across new content without active effort, Google's Display Ads MD Dan Ta...
View articleUpdates to Adobe's Magento commerce platform announced this week will aid SMBs by integrating with Amazon Sales, Google Shopping ads and Merchant Acco...
View articleBenefits of a multichannel marketing strategy include a 15-35% revenue lift, 46% increase in app retention, and a 49% increase in conversion. Read Mor...
View article63% of businesses were using video as a marketing tool at the beginning of 2017. By 2019, that number had risen to 87%. Expert tips for your video mar...
View articleContentstack's CMO, Matthew Baier helps evaluate a CMS vendor and determine if it’s the right solution for your organization's present and future scop...
View article48% of US marketers believed brands deliver excellent customer experiences -- while only 22% of US consumers agreed. Adopting martech that works with ...
View articleConsumer opinions quickly amplify thanks to social media and one negative opinion can spiral into millions of views. How is AI slowly changing that? R...
View articleThe five most significant announcements about Instagram from the F8 conference, and how they might affect marketing strategy. Read More...
View articleSenior marketers from a broad range of industries gathered together at London's The Gherkin to explore these issues and what marketers can do to strat...
View articleA recent study found that measuring the electrical charge on people's skin can predict whether a piece of content will go viral -- but merely asking p...
View articleTheir updated vision is now based on six principles: Private interactions, encryption, reduced permanence, safety, interoperability, and secure data s...
View articleInternet users now make up 57% of the global population. On average, people spend 6 hours and 42 minutes online each day. By 2021, a projected 73% of ...
View articleLuminary launched their subscription-based app, the BBC pulled their podcasts from Google's app, and Sirius XM announced some of their talk shows will...
View articleRecent research finds that 73% of people who took part in a brand's experiential marketing are more likely to purchase from the brand involved. Read M...
View articleMarketers are increasingly moving to include video in their marketing strategies. Here are the top video marketing platforms you should consider adopt...
View articleFacebook Stories daily users have jumped to 500 million, as compared to 300 million in Sept 2018. What's next for the platform and how should brands p...
View articleLow wage martech positions are more likely to see women filling the role. But when wages surpass the $125k mark, these positions can see around twice ...
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