IBM uses e-mail to provide value to prospects during a long sales cycle. Read More...
View articleA wide majority of businesspeople rely on email more than the telephone when it comes to business communications, according to a new study from Meta G...
View articleResearch indicates a decrease in the average total telecommunication spending by American consumers – the first in more than three years. Read More...
View articleNew twists on P2P marketing for a new generation of customers. Read More...
View articleThe online sports ticketing and digital content market is expected to generate more than $1 billion in the U.S. by 2007, and global revenue from sport...
View articleIn the end, it's customers who matter. They don't care what technology you use. Read More...
View articleLegal remedies to the spam problem have little chance of making a difference for consumers -- or marketers. Read More...
View articleNetwork Associates asserts that McAfee SpamKiller for Exchange SmallBusiness will stop junk e-mail in its tracks - before it reaches end users. Read M...
View articleKnowledge is essential to success. Where to find it -- free. Read More...
View articleYou’re a savvy marketer. You understand e-mail and e-newsletters. Suddenly, you head the e-mail department. That’s Kendra’s situation. Read More...
View articleAs e-commerce has moved into the mainstream, e-tailers are faced with the challenge of updating and maintaining expensive IT investments – sometimes s...
View articleMarketers, programmers, and the IT department. Once strangers, they now have a common -- and uneasy -- bond. Read More...
View articleA marketer decided to enliven its e-mail messages with images. It ran a test (of course) with surprising results. Read More...
View articleRSS search is on the rise. An introduction to new tools for finding news and blog content. Part one of two. Read More...
View articleNewsletter in a rut? A challenge to shake things up: change, test, and change some more. Read More...
View articleWill streaming ads save us? Not likely. But they certainly have the potential to do great things. Read More...
View articleJupitermedia picks up demographic and trends tracking site Nua.com and plans to merge it with its competitive offering, CyberAtlas. Read More...
View articleHow do you target kids? First, forget everything you learned about appealing to a sense of individuality. Read More...
View articleMore than half of the 80 million returns already received by the IRS were filed electronically, marking a season of heavy tax site traffic and prep so...
View articleA slight decline in travel is expected during Spring 2003, with war emerging as the primary reason Americans are staying close to home. Read More...
View articleAccountability and identity can end the spam scourge. Read More
View articleCutting-edge digerati spend their time researching products, brands, services, and CRM. It gets personal when Eric decides it's time for a new mobile ...
View articleThe proliferation of direct-to-consumer pharmaceutical ads has inspired an increase in recall, and might be motivating U.S. consumers to shop at forei...
View articlePeople are taught to report e-mail as spam and never unsubscribe. Why it’s a problem -- and ideas for solutions. Read More...
View articleSpam attacks are up by nearly 4 percent in the last month, but the proportion of unsolicited adult-oriented e-mails remains unchanged. Read More...
View articleInternet users in the U.S., Australia, and Europe wonder why they should buy the cow when they are still getting the milk for free? Read More...
View articleIt's no surprise server- and panel-based measurements differ. You may be surprised by how much. Read More...
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