In the Year 2005, Will Your Anti-Spam Arsenal Be the Same?
Email

In the Year 2005, Will Your Anti-Spam Arsenal Be the Same?

23y Jacqueline Emigh

In the Year 2005, Will Your Anti-Spam Arsenal Be t...

A couple of years from now, will you still be relying on the same anti-spam strategy you’re using today? Jacqueline Emigh takes a look at the anti-spa...

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Target Email: From Spam to Choice, Part 6
Email

Target Email: From Spam to Choice, Part 6

23y Team ClickZ

Target Email: From Spam to Choice, Part 6

Companies that fail to get serious about their management of customer service e-mail will ultimately pay the price with higher customer service costs ...

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Anti-Spam Directory
Email

Anti-Spam Directory

23y Team ClickZ

Anti-Spam Directory

ISP-Planet’s anti-spam directory offers you a quick overview of the promising but challenging variety of spam solutions on the market. Read More...

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Apparel Sales Apparent Online
Audience

Apparel Sales Apparent Online

23y Robyn Greenspan

Apparel Sales Apparent Online

If online sales are any indication, Internet users may be among the best dressed. Read More...

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Time for Dayparts?
Marketing

Time for Dayparts?

23y Pamela Parker

Time for Dayparts?

Pushing beer on Friday afternoons or sandwiches at lunchtime makes intuitive sense. Is it for you? Read More...

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Breaking the Rules -- or Adhering Too Closely?
Email

Breaking the Rules -- or Adhering Too Closely?

23y Jeanne Jennings

Breaking the Rules -- or Adhering Too Closely?

Optimization’s a fine line. Two studies: a company too zealous on procedure and an e-newsletter that’s successful in spite of itself. Read More...

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Contextual Advertising In Context, Part 2: Google Goes Beyond Search
Search

Contextual Advertising In Context, Part 2: Google Goes Beyond Search

23y Danny Sullivan

Contextual Advertising In Context, Part 2: Google ...

Google leaps into contextual advertising. Is the search landscape forever changed? Last of a two-part series. Read More...

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E-mail or Newsletters? Why Not Both?
Email

E-mail or Newsletters? Why Not Both?

23y Karen Gedney

E-mail or Newsletters? Why Not Both?

Why make it either/or? Case study of a company that successfully combined sales e-mails with e-newsletters. Read More...

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P2P = Porn2Peer?
Marketing

P2P = Porn2Peer?

23y Robyn Greenspan

P2P = Porn2Peer?

It's not just music anymore - Internet users are also swapping illegal movies and images on corporate networks, causing numerous legal and security co...

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The Real Decision Makers, Part 1
Marketing

The Real Decision Makers, Part 1

23y Martin Lindstrom

The Real Decision Makers, Part 1

Eight-year-olds don't buy cars or furniture, but they play a bigger role than you'd think in determining which ones their parents buy. Branding to adu...

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Annoyance Doesn't Help, Action Does
Marketing

Annoyance Doesn't Help, Action Does

23y Jared Blank

Annoyance Doesn't Help, Action Does

Sure, consumers are frustrated with spam. What are you going to do about it? Read More...

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IT Retail Spending Up, Hardware on Hold
Audience

IT Retail Spending Up, Hardware on Hold

23y Beth Cox

IT Retail Spending Up, Hardware on Hold

Forecasts indicate that 2003 will be a year of spending moderately in the retail sector, but on the hardware front, uncertainty and frustration reign ...

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Everything You Always Wanted to Know About Google...
Marketing

Everything You Always Wanted to Know About Google...

23y Sean Carton

Everything You Always Wanted to Know About Google....

A new book unlocks Google's secrets. Become a better marketer and a better searcher, too. Read More...

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The Future of E-Mail
Email

The Future of E-Mail

23y Paul Soltoff

The Future of E-Mail

E-mail is constantly evolving. What is it becoming? Read More

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Shopping for an E-Mail Vendor, Part 2: Your RFP Is a Recipe for Success
Email

Shopping for an E-Mail Vendor, Part 2: Your RFP Is a Recipe for Success

23y Edward Grossman

Shopping for an E-Mail Vendor, Part 2: Your RFP Is...

What happens when one of the biggest e-newsletter publishers goes shopping for a new e-mail vendor? Read More...

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Search -- Look No Further?
Marketing

Search -- Look No Further?

23y Rebecca Lieb

Search -- Look No Further?

Search products and services are multiplying in number, and in sophistication. Why -- and five search trends marketers should watch. Read More...

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Digital Campaigning Underutilized
Audience

Digital Campaigning Underutilized

23y Robyn Greenspan

Digital Campaigning Underutilized

Political professionals don't make the most of the Web, and constituents are often frustrated by the lack of candidate information available. Read Mor...

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ASAP Case Study
Email

ASAP Case Study

23y Heidi Anderson

ASAP Case Study

Readers sometimes ask if e-mail marketing is really the way to go. If you’re still not convinced, today’s case study is for you. Read More...

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Contextual Advertising in Context, Part 1
Search

Contextual Advertising in Context, Part 1

23y Danny Sullivan

Contextual Advertising in Context, Part 1

Google leaps into contextual advertising. Is search forever changed? Part one of a two-part series. Read More...

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Spam and Blacklists
Email

Spam and Blacklists

23y Kathleen Goodwin

Spam and Blacklists

Blacklists: the black holes of e-mail marketing. Read More

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The Web's Hippie Period Is Over
Marketing

The Web's Hippie Period Is Over

23y Gerry McGovern

The Web's Hippie Period Is Over

It was good to experiment and explore, but that wild ride is over. Time to organize your content. Read More...

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Big Game, Big Revenue
Audience

Big Game, Big Revenue

23y Robyn Greenspan

Big Game, Big Revenue

Companies that don't get behind the joystick now potentially risk losing the huge revenues that will be generated by the gaming industry. Read More...

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Tech Pink Slips Soar
Audience

Tech Pink Slips Soar

23y Robyn Greenspan

Tech Pink Slips Soar

The half a million IT job cuts in the last two years have crushed the dot-com workforce and lowered morale for those still collecting paychecks. Read ...

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Digital Media: It's Not Just the Internet Anymore, Part 2
Marketing

Digital Media: It's Not Just the Internet Anymore, Part 2

23y David Cohen

Digital Media: It's Not Just the Internet Anymore,...

Got a grip on this Internet thing? Good. Now, get up to speed on wireless, iTV, and gaming for 2004. Read More...

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Five Steps to Online Trust for Your Brand
Marketing

Five Steps to Online Trust for Your Brand

23y Martin Lindstrom

Five Steps to Online Trust for Your Brand

Trust is a brand's greatest asset -- especially in troubling times. Martin tells you how to create brand trust and credibility online. Read More...

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Don't Be Afraid, Be Informed
Marketing

Don't Be Afraid, Be Informed

23y ClickZ Stats Staff

Don't Be Afraid, Be Informed

Take a look at this CyberAtlas compilation of articles focusing on digital attacks, cyberterrorism, hacking, viruses and worms, fraud, identity theft,...

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Yes, ClickZ Newsletters Have Changed
Marketing

Yes, ClickZ Newsletters Have Changed

23y Rebecca Lieb

Yes, ClickZ Newsletters Have Changed

Many of you noticed ClickZ newsletters changed recently. They did (we changed providers). Some subscribers may need to tweak their e-mail filters. Rea...

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