If this History Channel email campaign is any indication, the lure of games are unmatched in enticing people to click through. Read More...
View articleWith its new annual listing fee, Yahoo! has inched further away from being a Web guide and moved closer to being a yellow-pages-like service. What doe...
View articleThe technology may be user friendly, but the methodology required to put together a useful online survey isn't as easy as it looks. Read More...
View articleIf anything will boost Internet advertising into a great leap forward, it's developing a way to measure its impact on cross-media campaigns. Read More...
View articleStop us if you've heard this before: the interactive TV market is beginning to take shape in North America, but it won't rely on advertising and may n...
View articleThe U.S. and worldwide PC markets both suffered from a decline in shipments in2001, according to preliminary figures from Gartner Dataquest, marking o...
View articleIf you're a gadget freak or a marketer trying to understand the latest trends in consumer lifestyles, look no further than the devices being unveiled ...
View articleIf your company is hiding behind a timid mission statement, it's time to inject some personality. Read More...
View articleIn his everlasting quest to discover the ultimate in CRM, Jonathan took to the Las Vegas Strip. Read More...
View articleIt's an arena fraught with peril -- and with so much possibility. What's keeping you from implementing killer email marketing programs? Read More...
View articleMarketers, programmers, and the IT department. Once strangers, they now have a common -- and uneasy -- bond. Read More...
View articleHow do you use affiliates to help you launch a new Web site? Follow the step-by-step process Jason outlines. Read More...
View articleWhen writing and selling on the Web, nothing works like truth, honesty, and warmth. Read More...
View articleRates for consumer broadband Internet service rose steadily throughout 2001, climbing to their highest levels on record by the end of the year, accord...
View articleOnly a small majority of retailers are gathering data on individual customers, with 41 percent able to identify their most profitable customers and us...
View articleConcluding a 12-part series on newsletter publishing, Alexis Gutzman discusses how to find potential sponsors and advertisers for your newsletter. Rea...
View articleYou test everything else -- creative, message, offer -- on your email marketing communication, so why does the subject line so often get overlooked? R...
View articleIn his quest to give ClickZ readers a glimpse into the future of search engines, Paul conducted in-depth interviews with the major engines. Read More...
View articleOnline travel sales were in the midst of what e-commerce research firm comScore calls "almost juggernaut-like growth" at the time of the Sept. 11 atta...
View articleKeep on your toes, use your head, and avoid becoming a commodity. Read More...
View articleAnswerthink's annual holiday shopping study found that online retailers are doing a better job of giving consumers a consistent shopping experience wh...
View articleThe wind has been taken from Napster's sales and the "legitimate" music download sites are up and running, but Jupiter Media Metrix has cut its foreca...
View articleWhy are your customers abandoning their shopping carts? It may be because they have one last question that you haven't answered. Read More...
View articleAre you guilty of sending out plain, undifferentiated emails to your customers? Read More...
View articleOnce you've adopted and used the best practices for email marketing, it's time to calculate the results. Read More...
View articleComing off the first-ever year-to-year drop in U.S. IT spending, there's no lack of research predicting 2002 will be a better year to be in the techno...
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