New Directions in Optimizing Page Content
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New Directions in Optimizing Page Content

25y Paul J. Bruemmer

New Directions in Optimizing Page Content

Last time, Paul promised to start covering changes in SEO strategies. This week, he starts with content optimization, including keyword selection, key...

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E-Newsletters: A No-Brainer
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E-Newsletters: A No-Brainer

25y Debbie Weil

E-Newsletters: A No-Brainer

Fancy (and expensive) technology isn't always the answer, especially these days. The challenge now is use the Internet and the Web to save or make mon...

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Targeting Does Matter
Marketing

Targeting Does Matter

25y Chris Yeh

Targeting Does Matter

The growing consensus is that online advertising doesn't deliver for publishers or advertisers. This consensus is dead wrong. Online advertising is he...

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A Quiet Revolution in Design
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A Quiet Revolution in Design

25y Sean Carton

A Quiet Revolution in Design

Many good Web designers have intuitively known that the Web really is different. Few, however, had begun to actually put all the pieces together and f...

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Benefits of CRM Justifying Costs
Marketing

Benefits of CRM Justifying Costs

25y Michael Pastore

Benefits of CRM Justifying Costs

CRM spending will increase at a compound annual growth rate of 25 percent, from $61 billion in 2001 to $148 billion in 2005, according to research by ...

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Smash Your Web Site
Marketing

Smash Your Web Site

25y Martin Lindstrom

Smash Your Web Site

Imagine we smashed your Web site by searching through every page and deleting the brand and any references to it -- and then asked the consumer to vis...

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Internet Appliances Shaking Off Dust, Confusion
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Internet Appliances Shaking Off Dust, Confusion

25y Michael Pastore

Internet Appliances Shaking Off Dust, Confusion

What's in a name? When it comes to information appliances, high and unrealistic expectations, according to research by IDC. But don't expect the slump...

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Europe Remains Behind in Broadband Game
Data insights

Europe Remains Behind in Broadband Game

25y Michael Pastore

Europe Remains Behind in Broadband Game

The installed base of worldwide broadband subscribers will reach almost 84 million by the end of 2005, according to research from Cahners In-Stat Grou...

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Growing a List With Greetings and Sweeps
Email

Growing a List With Greetings and Sweeps

25y Kim MacPherson

Growing a List With Greetings and Sweeps

Develop and grow a house email list, and the world will be your oyster. But how can you stand out in the crowd of free reports and e-newsletters and u...

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Privacy Remains a Concern for Online Consumers
Ad Industry Metrics

Privacy Remains a Concern for Online Consumers

25y Michael Pastore

Privacy Remains a Concern for Online Consumers

Even among experienced Web users, sites that ask for personal information are likely to be abandoned, according to research by SRI. Read More...

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E-Business on a Shoestring Budget
Marketing

E-Business on a Shoestring Budget

25y Philip Say

E-Business on a Shoestring Budget

Great e-business technology does not always mean significant financial investment. A number of simple, elegant, low-cost solutions are available for p...

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Tech Spending Down Slightly Among Small Businesses
Marketing

Tech Spending Down Slightly Among Small Businesses

25y Michael Pastore

Tech Spending Down Slightly Among Small Businesses

Small businesses are spending less on technology in 2001 than they did in 2000, but not alarmingly less, according to a survey by IDC. Read More...

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How Did We Get Here?
Marketing

How Did We Get Here?

25y Joel Gehman

How Did We Get Here?

Just like almost every other profession -- medicine, law, and politics included -- affiliate marketing has a checkered past. Worse, affiliate marketin...

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Going Global With Internet Marketing
Marketing

Going Global With Internet Marketing

25y Barry Silverstein

Going Global With Internet Marketing

Global Internet marketing -- and the electronic commerce associated with it -- is predicted to escalate dramatically in the next several years. The po...

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The Proof's in the Presentation
Marketing

The Proof's in the Presentation

25y Greg Sherwin and Emily Avila

The Proof's in the Presentation

A presentation to an investor can border on pleading -- or worse, it can become an inquisition. Greg and Emily offer some basic tips that every entrep...

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The Web's Credibility Problem
Marketing

The Web's Credibility Problem

25y Gerry McGovern

The Web's Credibility Problem

The Web's credibility problem is widespread and growing. At the heart of the problem is the myth that industry can police itself. But remember the buz...

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Europeans Move Travel Planning Online
Marketing

Europeans Move Travel Planning Online

25y Michael Pastore

Europeans Move Travel Planning Online

Over the last six months, the number of Europeans visiting travel Web sites has increased by nearly 4 million, according to data from Jupiter MMXI. Re...

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Yahoo! Groups
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Yahoo! Groups

25y Michael Pastore

Yahoo! Groups

Yahoo! Groups is a free e-mail group service that allows users to easily create and join e-mail groups. Read More...

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Can Portals Resist the Dark Side?
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Can Portals Resist the Dark Side?

25y Danny Sullivan

Can Portals Resist the Dark Side?

Quicker, easier, more seductive is the Dark Side. But resistance is not futile. If we want to explore the new worlds of the Web, seek out new search r...

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Email Bloopers
Email

Email Bloopers

25y Debbie Weil

Email Bloopers

Using email for prospecting and customer acquisition is more difficult than ever. With the volume of messages increasing at an unprecedented rate, you...

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Online Advertising: Bouncing Back
Marketing

Online Advertising: Bouncing Back

25y Jeffrey Graham

Online Advertising: Bouncing Back

It has been a tough year so far. It wasn't long ago when everyone knew a millionaire; now you know at least three people who have been laid off. For m...

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The Plot Thickens
Marketing

The Plot Thickens

25y Jeremy Lockhorn

The Plot Thickens

Storytelling is a sophisticated art form, practiced by many and mastered by few. But do today's masters have the skills to tell the story when it beco...

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ASPs Increase Revenue, Lack Dominant Vendor
Marketing

ASPs Increase Revenue, Lack Dominant Vendor

25y Michael Pastore

ASPs Increase Revenue, Lack Dominant Vendor

Market growth among ASPs remains strong, despite the challenges the market has had to endure, according to research by IDC. Read More...

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Decline Predicted for U.S. PC Market
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Decline Predicted for U.S. PC Market

25y Michael Pastore

Decline Predicted for U.S. PC Market

IDC has revised its U.S. PC shipment forecast for 2001, lowering it from the previously expected 2.2 percent growth to a 6.3 percent decline from 2000...

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Profitability Within Reach for Most Web Sites
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Profitability Within Reach for Most Web Sites

25y Michael Pastore

Profitability Within Reach for Most Web Sites

More than half of all profit-seeking Web sites are already profitable, according to a study by ActivMedia Research. But profitability and sustained, p...

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Global IT Spending Remains Robust
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Global IT Spending Remains Robust

25y Michael Pastore

Global IT Spending Remains Robust

Research by the Aberdeen Group indicates that global IT spending will remain robust through 2005, but at least one analyst says IT spending means noth...

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High-Tech Employment, Wages Grow Across U.S.
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High-Tech Employment, Wages Grow Across U.S.

25y Michael Pastore

High-Tech Employment, Wages Grow Across U.S.

Technology industry employment grew 4.6 percent in the United States in 2000, according to a report by the AeA and The Nasdaq Stock Market. That was i...

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