That dastardly U.S. economy has struck again. The economic slowdown is now being blamed for slower growth in the worldwide database management systems...
View articleOften, our ignorance of market demand does little to dampen our conviction that "if we build it, they will come." But do people really want a new mous...
View articleMany of us in the marketing world continue to think that one-dimensional attempts to reach customers via a single medium -- online, print, TV, email -...
View articleOne day, after watching hours of digital cable, Eric gradually saw the light... He'd uncovered some interesting issues at the convergence point of dig...
View articleDo you believe in the future of email marketing? If faith and intuition aren't enough, there's data out there for you to pore through. Either way, the...
View articleThe quality and amount of content are major factors in the success of a site, because it's the content -- text, photos, and illustrations -- that help...
View articleLike just about everything else related to the Internet, the pace of the growth in the online retailing sector has slowed, but U.S. online retail sale...
View articleThe more consumers use online banking to handle their banking tasks, the more satisfied they are with their bank, according to a study by Gomez, Inc. ...
View articleAndrea hopes that all of us online marketers facing teeny- tiny budgets and tearing out our hair will thank her. For what? For reminding us of what ca...
View articleWe never completely rewrite and republish our sites. Changes are gradual, and the site evolves. This results in old copy conflicting with updated chan...
View articleThe market for online gaming through PCs, consoles and iTV in the United States and Europe will be worth $174 million in 2001, and will grow to $5.6 b...
View articleAfter the irrational exuberance that contributed to today's dot-com deadpool, online marketers must mature in planning and spending their marketing do...
View articleWe are all bombarded by emails. Some are legitimate business correspondence, many more are solicitations, personal mail, junk, jokes, spam... With all...
View articleYou're a respectable email marketer, an upstanding citizen of the permission-marketing space. You ask nice, you play nice. But you're surrounded by th...
View articleCharlwood eMarketing is an e-mail list broker that provides opt-in B2C and B2B e-mail lists within Canada and the United States. Read More...
View articleCompanies in the B2B market are missing basic customer service capabilities that candrastically improve online customer relationships and build trust,...
View articleThere are two distinct camps when it comes to incentive sites -- those who love them and those who refuse to accept them as affiliates. But Shawn just...
View articleAs technology life cycles shorten and the pace of innovation explodes, customers will expect the quality of service to be continually upgraded; they w...
View articleThere are five e-tailing success factors. They are simple, but critical. Yet they are neglected and mismanaged, which explains why only 5 percent of e...
View articleNo matter how good the navigation design, there will always be people who get confused, especially on large Web sites. Here's how to help your site us...
View articleWhy do venture capitalists require that a significant percentage of financing be allocated to implementing a strategic public relations campaign? Beca...
View articleLess than 60 percent of the households in the United States have Internet access, but already the CEO of Forrester Research is predicting the death of...
View articleCustomer loyalty and satisfaction are on the rise in the IT market, according to NFO Prognostics, and this is good news for companies on the receiving...
View articleWhat do all of the good, effective coworkers you know have in common? Peter developed his own list. It's by no means scientific, but see if you agree....
View articleIn times such as these, we all need to work harder to build an Internet that people want to use, an Internet that provides a consistently good user ex...
View articleThe major search engines and directories have made significant changes this year. Fortunately, Paul offers advice on a variety of topics to help make ...
View articleUsually it's the little guys who steal from the big players. But Debbie's here to tell you how the big guys can learn a thing or two about a low-cost,...
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