Thinking of launching an email marketing campaign in Japan? Smart thinking if you are; the potential payoff is huge. But it’s also smart to look befor...
View articleCan your company's corporate identity and logo stand the test of time? Neil offers some smart development tips to generate long-term results. Read Mor...
View articleIn an age of lightning-speed innovation, consistency can be underrated. But it shouldn't be. Think of it as akin to an actor's staying in character. C...
View articleOnline retailers have been quick to add a plethora of new toys to their site to encourage purchasing, but a study by PricewaterhouseCoopers found most...
View articleWhat's the difference between a camel and a camel? One type has one hump and another type has two. So what does a camel have to do with analyzing the ...
View articleMost business-to-business buyers will eventually move online even though purchasing agents plan to conduct only 20 percent of their transactions via t...
View articleCommunity banks are turning to the Internet in response to increased competition, according to a study by consulting firm Grant Thornton LLP. Three-qu...
View articleA standard 17-inch monitor is all you need for your work computer. But when you get home, you want to enjoy your Sony Playstation in front of a monste...
View articleDon't be deceived by the notion that writing for business online is either easy or disposable. Craft every sentence as carefully as if it were to be c...
View articleTotal spending on online sales decreased from $6.1 billion in December to $3 billion in January, according to the NRF/Forrester Online Retail Index, b...
View articleThe Web doesn't work miracles. It doesn't level the playing field or bring the little guy into the big leagues. But just because everyone else is scra...
View articleWho is Ender Wiggin? Why is he depressed? And what insights does he have to offer on the current state of the Internet economy? Cliff gives us the who...
View articleToday's game is about being as aggressive as you can with cost-saving strategies. So Philip provides seven great low-cost, high-impact initiatives to ...
View articleShe threw down the gauntlet, and ClickZ readers rose to the challenge. And what exactly was the challenge at hand? How to apply offline momentum-build...
View articleMore insurance companies are developing Web sites that improve customer service, according to a survey by IVANS, Inc., but results of a Progressive st...
View articleWhereas marketers focus on the product and the customer, PR professionals have the company's image and reputation in mind. So don't confuse the two. T...
View articleAfter five years of growth and development, affiliate marketing is still primarily the domain of B2C marketers. But Joel introduces a few firms up for...
View articleIs today's Internet damaging the integrity of content? There's some great stuff, sure. However, it's vastly outweighed by badly written, out-of-date, ...
View articleSmall businesses are not only increasing their use of the Internet to streamline operations, studies by Sage Research and Cahners In-Stat Group found ...
View articleM-commerce's biggest headache right now isn't how to make graphics look better, the sending frequency stronger, or the reach better. It's about how to...
View articleTracking a user who comes to your site after clicking on an email link is far more complicated than tracking a user who comes to your site from anothe...
View articleIs it really the end for search engines? Find out why, in retrospect, the key to long-term survival still has everything to do with providing a great ...
View articleMuch has been made of the kinship between email marketing and direct mail. But look at the bigger picture and something else emerges: Email marketing ...
View articleBy the end of 2001, 38 million homes worldwide will have access to interactive digital television services, according to Strategy Analytics. And while...
View articleAt first glance, you would think Microsoft had a tough year in 2000, but guess again. The company's Windows products strengthened their hold on the OS...
View articleBeauty (and branding) may be in the eye of the beholder, but Sean argues that ad efficacy is in the eye of the advertiser: Ads work, or don't, dependi...
View articleWith hard times upon us, publishers and agencies are learning the language of branding -- and learning to talk to traditional advertisers, who've alwa...
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