Why do we see ePod shutting its doors and Enliven's future in question? The quiet little secret is that advertisers and agencies want a free ride. But...
View articleThe Internet is the most cost-effective channel for creating consumer demand for prescription medications, according to Cyber Dialogue, but it isn't b...
View articleLayoffs, mergers, restrategizing, and plain old firings have made this a tough time for industry veterans and rookies alike. Here's how to strengthen ...
View articleWhen users are greedy for information, that's a good thing. When sites are, it's not. The first casualty? Shopping carts -- half full and fully forsak...
View articleDon't think about the dot-bombs. Ignore the faint of heart. If you're thinking about wireless, now's a good time to jump into the fray. Here are a few...
View articleArt concept versus site usability: Have you faced this dilemma before? Choosing the right tactical approach to drive creative makes the difference bet...
View articleYou want new recruits? You want to hang on to them? You can. But they're not the ones who'll have to be torn down and built up again in your image. It...
View articleWhy do companies like McDonald's and Coke go to all the trouble of attaining marketing nirvana -- the perception of ubiquity? Simply put, they believe...
View articleRedirection is a handy way of taking users to a new site. Just keep in mind that it takes a little extra planning and programming to accomplish the go...
View articleIt's 1 a.m. on a slippery-as-snakes county road. You need a Tylenol. The gas gauge is pegged at about 8 o'clock. And your stomach is making noises lik...
View articleYou want your customers to know your company is trustworthy. A smart writer can make a real difference by discovering a true voice for the company tha...
View articleWhen it comes to a successful online venture, what could marketers possibly learn from NASA? Whether it's outer space or cyberspace, the same four rul...
View articleBroadband users are still more likely to be online longer and use the Internet more often than dial-up Internet users, but a study by Excite@Home foun...
View articleAre you too embarrassed and confused to admit you don't know the latest lingo on DTV? Well, here's a rundown of what you should know. Read More...
View articleHow does B2B marketing function in a market that is tightfisted and fraught with uncertainty and risk? The answer isn't new, but it's simple: Demonstr...
View articleA sales arena is a sales arena. Whether it's physical or virtual, similar concepts apply. And here's a key one: building momentum. This week and next,...
View articleBeing an affiliate manager is a tough act. But with Shawn's timesaving tools and resources, the job is about to get a lot easier. Read More...
View articleHow does an online editor deal with a torrent of PR pitches? How about a Web site? "Click here for what I am working on now," and "Click here to propo...
View articleWanting to find a cost-effective way to telephone his daughter studying in Spain, David tried Net2Phone, deltathree, HotTelephone.com, and HotTeleLink...
View articleWith its right hand, technology promises you products that are faster, better, and cheaper. With its left hand, it steals your time. In the new econom...
View article"That which has been is what will be, that which is done is what will be done..." Yet not all songs are written, not all brand names are taken, and no...
View articleThe narrow focus on direct response and click-through in the formative years of online advertising eventually resulted in low frequency caps. But it's...
View articleRetail is detail, and tending to the details is the difference between success and failure. That's something FragranceNet.com knows. And so does Sean,...
View articleLike many industries, the Internet is leaving its mark on the healthcare trade. According to Jupiter Research, the Web sites of individual physicians ...
View articlePeter tells you about some of the worst bosses he's had in the past, and it's kinda scary. Ever had a boss like one of these? Recognize yourself in on...
View articleWill your favorite search engine still be around tomorrow? Danny takes a step back to provide some perspective on how the future may unfold. Read More...
View articleBit by a bug lately? You don’t have to like virus propagators, but if you’re a B2B email marketer, you might want to learn from them. To wit: Why do w...
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