Andy gets a lot of mail from web site publishers struggling to make their sites more "sticky." Should I use a mascot to give my site personality? Will...
View articleMany of the pay-per-click and pay-per-lead programs are having great difficulty with fraud detection and control. The biggest culprits are web sites r...
View articleSince an agency's creative work usually consists of three components: concepts, copy, and designs, why not have an "owner" of one or two of those area...
View articleIt's become a debate of chicken-and-the-egg proportions: Do online music options help or hurt CD sales? Until the recording industry can adapt to the ...
View articleThe race for most retailers today is getting online. But theyre on the wrong track with a focus on beating the online competition. Can retailers reall...
View articleThree-quarters of pet owners who access the Internet are aware of online pet stores, according to a report by NPD Group and Media Metrix, and it may h...
View articleOnline banking may or may not be a wave of the future, and it may depend on where you live. For now, pure-play Internet banks account for a miniscule ...
View articleAn interesting trend has changed consumer marketing. As more information is available to consumers, they become more jaded, cynical, and savvy about m...
View articleAs you move into your fourth-, fifth-, and even sixth- generation web-site redos, it's even more crucial that you produce a spectacular web product fo...
View articleThe goal of driving traffic is at the forefront of every web site's marketing strategy. And we all know a good deal of traffic comes from search engin...
View articleIt's everywhere you look: trade shows, boardrooms, events you name it. It's one of the most used, most important, yet least mastered of all marketing ...
View articleAs e-tailers battle to prove that their sites are secure shopping environments in the wake of several nasty viruses, many continue to overlook a more ...
View articleSo, you just fired your PR agency... Maybe thinking about doing PR in-house? Here are a few tips. Calibrate your expectations. There's no silver bulle...
View articleCreating a new name for a business or product used to be simple but that was before the web came along. Today, the starting point for many entrepreneu...
View articleE-tailers who sell to their customers across multiple channels significantly increase their chances of generating impressive returns and emerging vict...
View articlePsst! Wanna make your own e-book reader? You need a Palm Pilot to read on, though. When you see something you want to read later online, like an artic...
View articleIt makes sense to facilitate and encourage customer feedback. Nick's not talking about chat or toll-free call centers, he's talking about stuff to mak...
View articleWhen it comes to online marketing, companies with established brands have a lot of decisions to make. Because of a legacy organizational structure and...
View articleKeep it fresh. Sounds easy, doesn't it? But it's not always a simple mission to accomplish, especially for those who've found formulas that work. And ...
View articleA few readers took issue with Greg and Emily's tepid enthusiasm for search engine optimization in their last article. So they want to further clarify ...
View articleAndy talks about an issue near and dear to his heart: pricing. You may be in a competitive area where the CPMs are dropping and wacko competitors with...
View articleMost marketing managers are failing to rethink their product strategies to reflect the impact of e-business. Yet those who don't adapt their products ...
View articleThere's a tendency to trade urgency for perfection in large companies. But don't make the mistake of thinking that success as an affiliate marketer wi...
View articleIt's time to quit all the rational talk, the clichid graphics, and the "techie" look on today's web sites. The feminine side is starting to dominate t...
View articleThe key to unlocking this new medium lies in understanding advertiser behavior; what they actually believe, not what we in the digital media business ...
View articleWhen search engines like FindWhat.com and GoTo.com started showing up, people at first thought "Why would I want to PAY for listings when I can get my...
View articleDoes your marketing plan need search engine traffic? Yes, if you need to generate quantity and quality, if you want a web site promotional method that...
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