Think about the book publishing business, and what image comes first to mind? How about tweedy? Tweed jackets, oriental rugs, leather chairs, wood-pan...
View articleThe process of taking your prospective customers from the point of initial interest to where they become loyal, repeat customers depends heavily on yo...
View articleMarketers may solicit permission with the best of intentions. But then the math (or CFO) kicks in, and permission granted just becomes an excuse to su...
View articleNow that you've got a clear sense of the importance of your customer data, it's time to put it to work and lay out a solid strategy for building an ef...
View articleHave you ever had a pet project or name or theme that you really, really liked and, for whatever reason, nobody else quite got it? It happened to us h...
View articleBefore you rush head-first into B2B e-commerce and hit a brick wall, you might want to consider your current selling model. Understanding what it is, ...
View articleWith the end of every month comes an attempt by affiliate marketers to make sense of the numbers. It would be great if all your numbers were moving up...
View articleThe promise of a wireless web is still a long ways off. We all know it's coming, but no one knows exactly when and what form it will take. Far from fu...
View articleMost online consumers have not paid for digital music downloads, and they don't expect to, according to a survey by Greenfield Online. This unwillingn...
View articleAs consumers in the offline world, we're addicted to spending money to earn points. In the online world, the most common way to earn points is you gue...
View articleThe use of the Internet in searching for a new home has increased to nearly 40 percent for home buyers, according to the National Association of Realt...
View articleThe number of ISPs in the 16 major markets of Western Europe grew by 33 percent to around 3,000 in 1999, according to research done by Analysys. Read ...
View articleWho are you working for, your clients or their customers? "Of course I'm working for my clients," you say. "Who do you think pays the bills?" But if y...
View articleThere are hundreds of legitimate search indexes in cyberspace, but does it pay to submit to all? You get better results and more targeted traffic when...
View articleE-mail marketing is big business, according to research by Jupiter Communications, and its growth will come at the expense of direct marketing. Commer...
View articleThe Top 20 e-tailers of April 2000, according to PC Data Online. Read More...
View articleViral marketing is widely touted as the new way to increase market penetration and build brand awareness in the Internet space. Hotmail is a classic e...
View articleWelcome to a new column with an ongoing focus on the enormous marketing challenges that face start-ups as they set out to build and extend a brand, dr...
View articleEvery time someone figures out a way to connect a device to the Internet, it seems the device is also used to deliver advertising. Take the recent ann...
View articleOnly half of Americans answered their Census forms this year, sharply down from previous decades. It's not that people are ignorant or unpatriotic. Ma...
View articleOne of the ways you can increase the lifespan of the permission you receive from your customers is to choose your tone of voice and writing style care...
View articleIn an ideal world, effective customer relationship management (CRM) would be based largely on your ability to enhance yourcustomer communications to t...
View articleIs content still the driving force on the Internet? Depends which business magazine you read. One reports a growing trend toward syndication. Another ...
View articleIt's the end of another month. You're not quite sure what to do with all the stats and charts available from your affiliate network provider's web sit...
View articlePeople like to talk about how technology is going to change the way we do business. Or how the launching of some new capability is going to change eve...
View articleA survey conducted by Greenfield Online and sponsored by pogo.com takes a look at how Internet access at the office changes the way people work and pl...
View articleThese days, any Hollywood star with a shred of self-respect has his or her own web site. In most cases, these sites support fan-club activities. But m...
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