Growing your base of affiliates requires every bit as much thought and attention as growing your customer base - in fact, some might argue it's even m...
View articleAmerica Online's merger with Time Warner allows each company to get a piece of the Internet future they couldn't get alone. Time Warner brings to the ...
View articleFinally Nike has done what many observers expected the company to do last year. Nike Retail Services, Inc. introduced Nike iD, an interactive site tha...
View articleDotty E. Nuff-Sunn has this great big wall-to-wall National Geographic map of the United States in her living room with about 30 dots plotted on it. S...
View articleThe worldwide cable modem market displayed vigorous growth in the third quarter of 1999, with shipments of cable modems for connection to PCs reaching...
View articleCopywriters are always getting into arguments with art directors. It's like the Hatfields and McCoys. The Capulets and Montagues. They do battle daily...
View articleWhat happens when worlds collide? Explosions that impact us all. And what's going to be the impact of the collision of the analog and digital worlds? ...
View articleEverybody likes to put a little zip in their step, but watch your step when it comes to asking web visitors about their ZIP Code. When it comes to col...
View articleAn estimated 10.3 million Americans have changed their opinions aboutfinancial service brands as a result of information retrieved online,according to...
View articleFeedback about your site is a key component in building a relationship with your customers. If you're inclined to say, "We don't need no stinking feed...
View articleYou're budgeting and planning for an investment in Internet marketing. Naturally, you want to understand what your competitors are spending, and what ...
View articleIn the offline world, most seasoned direct marketers are also database marketers. They segment the customer file... mail it... analyze the results. Th...
View articleAffiliate programs are cropping up everywhere. No longer just a dot-com phenom, even traditional dirt-world retailers are getting into the act. In fac...
View articleBarry gives you a basic plan for building your own business community. Doing so may not be the right option for everyone, but it offers some interesti...
View articleLast month, Red Herring magazine ran a cover story with the title "For Love or Money." It concerned the motivational changes in Internet employees tha...
View articleThe healthcare industry will reach $370 billion in online transactions by 2004, according to a report from Forrester Research. Read More...
View articleProduct placement: a concept familiar to us from the movies. In one story, James Bond will be driving a Lotus. In the next, he might be behind the whe...
View articleGartnerGroup has come up with some pretty lofty projections for the online travel market, but consumers say they would buy all of their travel over th...
View articleIn separate studies of online holiday shoppers, Andersen Consulting found that experienced Web users had good experiences, and PC Data found home Inte...
View articleChris writes about his bafflement and cynicism regarding a new catch phrase, "the digital divide." Haven't heard of it? The digital divide refers to t...
View articleAmazon.com, the online retailer named for a river that drains an entire continent, drained the wallets of online shoppers everywhere in the fourth qua...
View articleSean tells a cautionary tale about what happens when the pace of change overtakes us, flipping what we thought we knew upside down and changing all th...
View articleWe all want people to stay on our web site for long periods of time, but people do move on to other sites. So where do they go? What can we learn abou...
View articleSeth Godin's permission marketing has become one of the most powerful ideas to shape the way advertising and promotions are conducted on the web. The ...
View articleDigital Impact personalizes email marketing to help companies increase the lifetime value of their online customers. Read More...
View articleKim gets tons of email and responds to a number of offers out there. So what does thisget her? Some good products, ideas, and reading material. But al...
View articleNick's made this point before, but he thinks it's worth making again. For online marketers, there's good news and there's bad news. The good news is t...
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