Be sure that you and everyone you work with fully understand the difference between making a mistake and betraying a trust. Mistakes you can recover f...
View articleInnovative marketers use integrated sponsorships to build their brands. Bobbi highlights the benefits of Alloy Online's recent partnership with Sevent...
View articleThe Consumer Electronics Manufacturers Association (CEMA) has released a study indicating that Internet sales of traditional consumer technologies to ...
View articleThe US Small Business Internet Survey from Cyber Dialogue found that 427,000 small businesses went online between the first quarter of 1998 and the fi...
View articleResearch done by the Consumer Electronics Manufacturers Association (CEMA) found that nearly 60 percent of online shoppers are using both established ...
View articleSean decided to surf the Net. With unlimited possibilities, he became a stunned deer in the headlights, standing in the middle of the information supe...
View articleJohn Day's weekly round-up of the discussion list buzz. This week: Third-party ad serving, eMarketer's report, and where are all those high CPMs? Read...
View articleAs the debate over which technology will provide high-speed Internet access continues to rage, Keynote Systems set up a test where DSL and cable modem...
View articleA survey sponsored by Shop2u.com and conducted by Taylor Nelson Sofres Intersearch found that affluent women (household income $50K+) who shop from ca...
View articleZona Research reports in its latest browser study that Microsoft's Internet Explorer (IE) has widely surpassed Netscape's Navigator as the primary bro...
View articleYou've learned a lot about web site personalization -- enough to know that it will become standard fare on most web sites, especially those selling go...
View articleCopywriting isn't about being a clever writer. It's about understanding how people feel. It's about showing how a product or service will address thos...
View articleForbes recently published an article entitled Europe: The Next Internet Frontier. Read More...
View articleThe Internet is going to help financial services firms cater to small businesses in a more cost-effective manner, according to a report by Meridien Re...
View articleAccording to a survey released by SBC Internet Services, 82 percent of collegians who graduate this spring and summer will use the Internet to search ...
View articleKeith is back after a three months sabbatical, and he has the lowdown on interstitials. Bet you thought users hate them and site publishers won't acce...
View articleOf all the articles Nick's written, none have gotten as much response as incentives. And he's still not so sure incentives and points have what it tak...
View articleIt's hard to get through the velvet rope on large portal sites. So what's the best strategy? Kathleen Burke has a few targeted suggestions. Read More...
View articleAir travel will continue to dominate the travel products sold online, representing more than 80 percent of the online travel dollars spent, according ...
View articleAlmost two-thirds of the sites surveyed for privacy disclosures have at least one type of disclosure, either a privacy policy notice or an information...
View articleThe actual use of Java by developers outside North America has increased in the past six months, according to the Spring International Developer Opini...
View articleSenior executives in the world's major markets are going online more often, and are becoming more comfortable using the Internet, according to an Ande...
View articleNearly 15 million adult Americans are involved in online investing activities in one way or another, according to research from Dataquest Inc., a unit...
View articleDeborah gives you a lay of the land on the latest privacy issues. There's no single privacy policy approach. E-commerce prefers opt-out policies, cons...
View articleTop story honors on the I-Advertising and Online Ads discussion lists last week went to Richard Hoy, Online Ads' moderator for the past three years, w...
View articleTravel e-commerce is expected to reach $20 billion by 2001, a 700 percent increase over $2.5 billion in 1998, according to Internet travel research by...
View articleCopywriting isn't about being a clever writer. It's about understanding how people feel. It's about showing how a product or service will address thos...
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