One of the oft-quoted advantages of selling online is that the internet is "the great leveler." That is, a small business can compete effectively agai...
View articleLet's talk about the concept of our "email intimacy"...and use it to show how e-mail marketing can screw up your online brand. Needless to say, this w...
View articleContent is good. More content is better. Appropriate content -- in the right place at the right time -- is king and queen, prince and princess all rol...
View articleBooking travel purchases online often costs more than going through traditional channels according to research by a Penn State University professor. R...
View articleThe number of small businesses in the US using the Internet (SBIs) will double by the year 2002, according to a report by Cahners In-Stat Group. Cahne...
View articleNick Usborne loves his emailbox...his discussion lists, his ezines and newsletters, his notes from his family and friends and colleagues.... The conne...
View articleWell, the much-anticipated holiday '98 season is here. The season that has made online merchants eager to realize the growth in online buying over las...
View articleAs companies expand their use of the Internet from basic e-mail and intranets to offering customers products and services to customers, Internet secur...
View articleApplying a sales tax to purchases made over the Internet would reduce the number of online buyers by 25 percent, and cut online spending by at least 3...
View articleJudging from the amount of coverage and attention the European internet is getting in the American press these days, the cry, "The Yankees are coming!...
View articleFor the person in charge of developing, submitting, and justifying the budget for the corporate web site, it's the time of year the Alka-Seltzer adver...
View articleMore than half of the Windows software developers asked in a recent survey are in favor of open-source code software, according to Evans Marketing. Re...
View articleThe introduction of the Euro is one reason that close to 10 million Europeans will seek financial advice online by the year 2002, according to a repor...
View articleIn the world of online marketing, perhaps nothing is more misunderstood than the meaning of "branding." Branding in the pre-internet, offline world re...
View articleIf your online advertising efforts seem to be flagging, it's probably because your site design just doesn't invite visitors to take a load off and sta...
View articleMore than a third (36 percent) of Internet users say that their opinions of one or more product brands has changed as a result of using the Internet, ...
View articleThe web is transforming customer relationships. The fact is that soon your customers will not relate to you on the same terms. Translation: In the not...
View articleIf you have a web site and wish to communicate clearly, Nick Usborne has some advice: Keep it simple. Don't say "amicable" when you mean "friendly." D...
View articleNetRatings released the top 10 ad banners for the week of Nov. 29-Dec. 5. Read More...
View articleHow good are we at welcoming newcomers to the internet? Yes, we have those "First Time Visitors" buttons on our sites. But we could do a whole lot bet...
View articleMost web publishers acknowledge that developing a site that attracts branded advertisers must be a key objective. But, surprisingly very few of these ...
View articleHalf of the businesses that do not purchase supplies online cannot do it because they lack access to the Internet, a recent survey found. Read More...
View articleA recent analysis of consumers who have accessed the RightQuote Internet site found that men do most of the visiting, but it's women who actually subm...
View articleLet's talk data storage. If we need extra storage capabilities in the future, we'll have access to our "satellite" drives. No extra hardware. No huge ...
View articleSo many currencies, so many rules of commerce...what's an etailer who's looking to sell internationally to do? Well, it better do something. Suzan Nol...
View articleIt may have something to do with the fact that Sean Carton spent last weekend hanging Christmas decorations next to still-blooming geraniums. Or it ma...
View articleForget about that old theory that said women use the Internet primarily for community, a new survey done by Bruskin/Goldring Research for Clinique sho...
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