Consumer trust in brands is at an all time low. Research from Young & Rubicam and Edelman has identified a major decline in trust over the last 20...
View articleDespite the fact that it faces growing competition from Facebook, Instagram and Snapchat, Google-owned YouTube is still one of the most popular online...
View articleAmazon prides itself on being the most “customer-centric” company in the world, but according to investigative journalism non-profit ProPu...
View articleA new study underlines the massive influence that Amazon exerts over the ecommerce market, with the site being the first port of call for the majority...
View articleElection 2016 is already like no presidential race before it, and one of the most striking aspects of this year’s race is the disparity between ...
View articleThis month saw the release of the handbook: Going global with Facebook. It’s a useful body of research for budding social media marketers lookin...
View articleRetail success for the 2016 holiday season will be founded in mature, mobile-marketing programs and advanced mobile technologies. The most inescapable...
View articleEmily Ma, product director of Tencent’s advertising platform products department, was a keynote speaker at ClickZ Live Shanghai where she discus...
View articleNurcin Erdogan Loeffler, head of strategy and innovation, Vizeum China, outlines the seven ways businesses can future proof their digital strategies. ...
View articleWhen it comes to email content, we know that data is key to ensuring messages are relevant and engaging for those who are receiving them. Return Path’...
View articleChief marketing officers have shared their views on technology, innovation and how they see their roles transforming into the near future at an exclus...
View articleOnline consumers with intent to purchase only find what they’re looking for in 50% of ecommerce searches. That needs to change. eBay has one. As do Se...
View articleUpdate: Google’s Rudy Galfi, Google’s lead product manager for AMP, has revealed to Greg Sterling from Search Engine Land that the global rollout of A...
View articleNational Geographic is known for its impressive visual content. How did it use it though to create a highly successful social presence? There are not ...
View articleEvery brand would love to see its hashtag trending on social media, but what if it’s for the least expected reason? Should you use real-time marketing...
View articleThree years ago, Mark Knowles wrote a thorough checklist for testing a website prior to its live launch. It was a very helpful guide, so we thought we...
View articleAn effective content marketing strategy needs to be customised to the demands of each industry. Here are five tips to increase your ROI. There’s no on...
View articleIn today's multichannel world how can marketers use data to ensure the experience a customer receives is relevant to them? Read More...
View article19 ways to tell… Top 5 signs that… What Bridget Jones can teach us about… It will come as no surprise that these cliché, clickbait headlines are...
View articleMike Andrews Ph.D is Chief Scientist (Forensiq) at Impact Radius, and is carrying out some fascinating work around digital marketing and ad fraud. We ...
View articleAdblock Plus, which has led the growth of adblockers over the last couple of years, made a major announcement earlier this week that it hoped would es...
View articleIdentity and verification (ID&V) are two closely linked concepts that play an increasingly critical role in consumers’ day-to-day lives. Identific...
View articleRemember Ello? The social network formerly known as the ‘anti-Facebook’ has developed into a compelling platform for visual social media, and now it’s...
View articleA tale of two approaches: 1. let customers choose between mobile web and app; 2. block the mobile web service, to force app downloads. Read More...
View articleAs companies seek for new ways to improve their customer experience, emotional connection can maximise the chances of a loyal customer base. It’s not ...
View articleAdblock Plus, one of the most popular ad blocking add-ons for browsers, is getting into the ad business with the launch of a new marketplace that allo...
View articleAs local marketing becomes more important, it’s time to focus on local search strategy in order to beat your competition. David Whatley, Founder...
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