In spite of a few bad practices, agencies are beefing up their programmatic capabilities by either creating their own trading desks or partnering with...
View articleBy successfully joining forces with the sales team, marketers can take better advantage of marketing automation platform technology for more efficient...
View articleAs the world becomes more smartphone-centric, failing to master mobile marketing is no longer an option. Here are some of the best and worst ad format...
View articleAnalyzing the evolution of Super Bowl advertising campaigns provides relevant insight that is highly useful for today's marketers. Read More...
View articleOne way to ensure email subject lines always generates engagement and catches the attention of subscribers is to use a data-driven creative campaign s...
View articleWhile many retailers have taken the option of responsive design to optimise their sites for mobile users, the value of native apps should not be ignor...
View articleHow can using a "fast start" model refine the execution of your marketing strategy? Read More...
View articleWhat factors play into a digital ad's quality? How can marketers consistently deliver content that meets today's standards for good advertising? Read ...
View articleMarketers can begin to work on solutions to achieve new levels of consumer value, satisfaction, and engagement by addressing these three digital dilem...
View articleUsing social platforms like Twitter, Instagram, and Facebook to promote philanthropic content is an effective way to engage consumers and humanize you...
View articleSuper Bowl ads are crazy expensive and get most of their attention before the game these days. But that's still a lot of attention, as well as the ...
View articleFollowing the launch of websites across Australia and New Zealand, Marks & Spencer is renewing its focus on overseas expansion. However, unlike Jo...
View articleChina's ecommerce cross-border trade channel is booming. Here are three points to consider when setting up a strategy for your brand. Read More...
View articleBy using personalization in the emails that are sent, retail marketers can grow their consumer base and ultimately increase ecommerce revenue. Read Mo...
View articleAmazon has been an ecommerce powerhouse in the West, while its two Asian counterparts – Alibaba in China and Rakuten in Japan – have been ...
View articleOptimize your email marketing program by testing its functionality with these strategies. Read More...
View articleBad ads aren’t only fraudulent. Last year, Google disabled 780 million ads for infractions such as promoting counterfeit products and being too ...
View articleHow can marketers use the concept of the future self to create and launch a successful digital campaign? Read More...
View articleTo achieve success in today's market, advertisers and publishers must consider consumer gravity's impact on digital strategy. Read More...
View articleNew research shows that ad fraud is just as costly as it was last year, though the issue is most prevalent in certain areas, such as programmatic and ...
View articleIs agile content marketing the key to advertising success? How does it differ from other strategies, in terms of earning increased engagement from tar...
View articleMar-tech is expected to thrive throughout 2016. How can marketers prepare themselves for the challenges that will accompany these advancements? Read M...
View articleHere are eight refined tips to make sure that you're getting the most out of your native advertising strategy and enjoying the highest levels of consu...
View articleIn anticipation of Pinterest making its Promoted Pins readily available to more retailers, we evaluate and analyze the social strategies of Bloomingda...
View articleTo start the year on a good note, catch errors and identify opportunities for optimization via a thorough audit of your email program. Read More...
View articleBy using these four strategies, retailers can engage and connect with consumers as they mitigate the deluge of holiday season returns. Read More...
View articleDuring CES, ClickZ stopped by Zappos HQ in Downtown Las Vegas to talk with 16-year veteran Matt Burchard about how the company has evolved over the ye...
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