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View articleExclusive advice from global influencer and CXO leader, Cyril Coste on how to amp up your customer experience (CX) strategy and connect AI with digita...
View articleThe ClickZ Marketing Masters Podcast launches with diversity champion and media leader, Christopher Kenna on how and why brand engagement with minorit...
View articleFancy a beer? How about a virtual one? Heineken has become one of the latest brands to join the rapidly expanding collection of big-name brands with a...
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View article"The main KPI for me is having an inspired team because that is when you produce stellar work" Read More...
View article30-second summary: Today’s consumers are more concerned than ever with the environmental impact of the brands they consume, especially within food and...
View articleVideo advertisers are digging deeper to understand the value and impact of their video buys. It is no longer enough to speak about efficient reach wit...
View articleHow brands can use blockchain tokens to revolutionize the customer experience Read More...
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View articleAs the world is getting more and more polarized, brands are struggling to find ways to stay relevant and avoid being affected by the cancel culture Re...
View articleTikTok. Love it or hate it (or scroll on it for hours!) the social platform has exploded in use over the last few years with annual user numbers reach...
View articleBrand protection in the digital age, is more complex than ever before. However, new tracking and analytics tools can help organisations ensure they re...
View article30-second summary: Digital marketing budgets as a portion of revenue were halved in 2021 and spend levels are not predicted to recover in 2022. CMOs ...
View articleFour questions you need to ask yourself and your team to truly become inclusive as a brand Read More...
View articleA view. A glance. A pause. That flash of time where I have your attention and you have mine. As we all move quickly in an evergrowing digital world, t...
View articleFour masterstrokes that big brands can use to optimize and improve their digital marketing by observing what’s working in smaller, local markets Read ...
View articleThe solution is literally all around us, here's how you can mitigate risk, align messaging, reduce media spend wastage, and drive growth - all while b...
View articleDoes your brand have a league carved out and in line with consumer expectations? Read More...
View article30-second summary: A digital center of excellence is, at its core, all about people. The centers can take on many forms depending on the size and need...
View articleNicola Mendelsohn CBE, VP Global Business Group at Meta outlines brand-side priorities that will shape the digital and marketing arena Read More...
View articleHow to navigate "The Great Reshuffle", a privacy-led industry, and other changes on the horizon Read More...
View article2021 is quickly coming to a close and what a year it has been. The pandemic has continued to affect all aspects of our lives, from work to play. The m...
View articleHow you can balance business as (un)usual like a true leader Read More...
View article30-second summary: Evergreen content is content that remains relevant for months and years after it has been published. This is key to developing pass...
View article30-second summary: How augmented reality was incorporated into an award-winning marketing campaign with Frito-Lay and Cheetos. Close collaboration wit...
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