Keyword research tools go well beyond finding the best keyword phrases and can be applied to help create better content topics. Read More...
View articleThese dozen tips can help you invigorate your content marketing efforts - are they part of your strategy? Read More...
View articleCustomers these days expect personalization from brands, so how can you create an effective customer-centric marketing strategy? Read More...
View articleAt the recent Adobe Summit, ClickZ caught up with Casey Hall at Thomson Reuters to find out why a content strategy focused on thought leadership and c...
View articleTo drive better business results, contextual marketers should begin to focus on customer and business "circumstances" instead of solely on the big dat...
View articleIn the Chinese market in particular, a good domain name is extremely important for any future marketing of your business. Read More...
View articleShazam's chief product officer, Daniel Danker, spoke with ClickZ at South by Southwest about a new feature on the brand's app that will use images and...
View articleTo connect with consumers, brands must react in real time to current events. Social media is no longer the only space for this - and marketing automat...
View articleThe Google Display Network can be a great place to generate leads, but sometimes the quality of those leads can be questionable. Read More...
View articleIf money and time weren't issues, what kind of digital marketing program would you create for your brand? Read More...
View articleEsurance chief marketing officer Alan Gellman and vice president of advertising Nancy Abraham sat down with ClickZ at South by Southwest to talk about...
View articleMazda's vice president of marketing, Russell Wager, sat down with ClickZ at South by Southwest to talk about how the car brand focuses on its close-kn...
View articleBringing back a classic marketing campaign, Pepsi targets Millennials with pop culture, social media, and philanthropy. But is the soft drink brand tr...
View articleIn order to secure the long-term success of your content marketing, you need to think about and plan for what happens after an article is published. R...
View articleCan you really make a marketing impact with only $5? Here's a plan to help you do just that. Read More...
View articleCars are fast becoming the next "connected" space, and so the battle for who will gain control over the operating systems is beginning to be waged. Wh...
View articleClickZ has rounded up a team of experts from SapientNitro, TBWA, Mondelez, DDB, and Isobar to tell us what will be trending at SXSW Interactive in Aus...
View articleIn an interview with HD Supply, Kevin Jacobson discusses the importance of lifecycle marketing and why using data to influence business decisions is s...
View articleA new product from Adobe lets marketers connect a customer's digital shopping habits with their offline ones, bringing all parts of the consumer journ...
View articleAir Wick's new Scent Decorator microsite helps users search products by offering an interactive, BuzzFeed-style quiz to sort consumers by scent person...
View articleAmanda Rubin, managing director and global co-head of brand and content strategy at Goldman Sachs, says the company has been active in the world of di...
View articleBrands that maintain a strong personality stand a better chance of forming strong and lasting connections with consumers, ultimately resulting in more...
View articleWhile Apple's iTunes Store and App Store were down, Romanian consumers were able to get free KFC meals as part of the chicken chain's new "Don't panic...
View articleThe tech blog's shutdown is a wake-up call for the industry. What challenges do digital publishers face today, and what can they do to survive? Read M...
View articleTo truly provide a great customer experience, you must combine the power of your customers with the power of your employees. Read More...
View articleA look at how to use data for more targeted advertising and better return on investment. Read More...
View articleIn collaboration with DataSift, which can access and scale Facebook's pipeline of data, the social media giant can provide marketers with insights abo...
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