In order to measure the effectiveness of your content strategy, you must first clearly define the objectives and then link the objectives to metrics. ...
View articleWIN founder Eyal Bino gives us the scoop on what to expect as you start out in the start-up world. Read More...
View articleOmar Johnson, chief marketing officer (CMO) at Beats by Dr. Dre, shares how the brand stays hyper-creative in order to meet the needs of the transform...
View articleIf publishers embrace existing demand-side platforms instead of continually creating new ones, the industry will remain as de-fragmented as possible a...
View articleThe "Six Ws" - yes, the ones you may have learned in journalism school - can help you master the art of contextual marketing. Read More...
View articleA recent trip to South America showed columnist Kristin Kovner how marketing is done south of the Equator. What can we learn from these strategies? Re...
View articleAs the NewFronts approach, it's time to think about how your brand can succeed in the new media buying landscape. Read More...
View articleAll the best love stories start with a lot of romance, and developing brand loyalty is no different. Read More...
View articleThe Weather Channel's Jeremy Hlavacek explains how a combination of big data and programmatic can maximize spend for marketers. Read More...
View articleTwitter-owned Gnip will tighten its grip on the data gleaned from the social network. Read More...
View articleMother's Day is a prime opportunity for brands to leverage marketing automation to help them take a piece of the advertising dollars up for grabs arou...
View articleCart reminder programs, set up through email and other digital channels, can help increase conversions. Are you using this technique? Read More...
View articleForty-seven percent of marketing departments will have 60 percent of their apps on a cloud platform within two years. Read More...
View articleFor a clever twist on an old campaign, Snickers enlists 13 YouTube personalities from around the world to post bad how-to videos, demonstrating that t...
View articleBringing consumers behind the scenes at an American Toyota factory, the automaker's Gifony website features 45 GIFs, which can be mixed together into ...
View articleMarketers today need to weave together the best marketing channels in order to create the most effective omnichannel strategy. Here's a clever acronym...
View articleVisits to Silicon Valley can remind marketers what start-ups need to focus on in order to succeed in terms of technology and innovation. Read More...
View articleBy combining Facebook Ads with email addresses, automation, and predictive analytics, marketers can develop a strong social strategy. Read More...
View articleContent marketing needs to be a part of every brand's strategy going forward - it's the way of the future. Read More...
View articleThe online streaming service has released a GIF search engine to engage with TV fans through a Tumblr-based platform. Read More...
View articleThe mobile payment brand expands its business to email marketing in an effort to help brick-and-mortar companies track in-store sales. Read More...
View articleMarketing technology, and particularly marketing automation technology, can be well-suited to provide assists to the marketing team. Are you using it ...
View articleIn the first installment of our two-part video interview with Robin Zucker, senior vice president of digital marketing for Playboy, she discusses the ...
View articleIn this video interview, Julie Booth, digital director for Nine West Group, talked about how the brand integrates storytelling into its content strate...
View articleOur attention spans are becoming shorter and shorter, so marketers must strive to capture consumers' attention with creative, real-time campaigns. Rea...
View articleIn the increasingly global digital marketing world, agencies will need to adapt in order to succeed on a worldwide level. Read More...
View articleOn the eve of the Final Four in the NCAA's March Madness, we took a look at brands' campaigns and social media activity around the tournament. Here ar...
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