9 Things to Consider Before Starting a Blog
Marketing

9 Things to Consider Before Starting a Blog

11y Angie Pascale

9 Things to Consider Before Starting a Blog

These nine tips can help you revamp your brand's blog or start one from scratch. Read More...

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Flexibility Is Key for SEOs [#CZLNY]
Conference Coverage

Flexibility Is Key for SEOs [#CZLNY]

11y Mike O'Brien

Flexibility Is Key for SEOs [#CZLNY]

"SERP changes to Google algorithms are as inevitable as death and taxes," said Hilton's Melissa Walner, discussing how important it is to be nimble in...

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The Power of Persuasion: ABCs of Leveraging Personas for Search Success [#CZLNY]
Conference Coverage

The Power of Persuasion: ABCs of Leveraging Personas for Search Success [#C...

11y Jessica Lee

The Power of Persuasion: ABCs of Leveraging Person...

During his session at ClickZ Live New York, Grant Simmons of Homes.com chatted about the value of personas in achieving search success. Read More...

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Brands Should Focus More on Owned "Middleweight Content" Than Social [#CZLNY]
Conference Coverage

Brands Should Focus More on Owned "Middleweight Content" Than Social [#CZLN...

11y Mike O'Brien

Brands Should Focus More on Owned "Middleweight Co...

At ClickZ Live New York, JWT's Jinal Shah spoke about the content continuum. To publish their own content successfully, brands should find a middle gr...

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Testing How Personalized Content Improves Customer Experience [#CZLNY]
Conference Coverage

Testing How Personalized Content Improves Customer Experience [#CZLNY]

11y Stephanie Miller

Testing How Personalized Content Improves Customer...

In his session at ClickZ Live New York, Jake Sapirstein of SAP discussed the importance of testing how personalization can improve the customer experi...

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Why Marketers Are Missing the Mark on Customer Expectations
Marketing

Why Marketers Are Missing the Mark on Customer Expectations

11y Shawn Myers

Why Marketers Are Missing the Mark on Customer Exp...

Because some brands have been able to achieve successful one-to-one targeted marketing, customers' expectations for communication are extremely high. ...

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Timing Is Everything in Nurture Marketing
Automation

Timing Is Everything in Nurture Marketing

11y Kevin Miller

Timing Is Everything in Nurture Marketing

Like many things in life, timing is essential to a successful nurture marketing program. Read More...

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Creating the Perfect Email/Digital Marketing Program for Your Organization Part 2
Email

Creating the Perfect Email/Digital Marketing Program for Your Organization ...

11y Jeanne Jennings

Creating the Perfect Email/Digital Marketing Progr...

In part two of this look at how to create the ideal program for your brand, it's time to prioritize your wish list. Read More...

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5 Tips to Make Your Marketing Stand Out Like a Purple Cow [#SESMiami]
Marketing

5 Tips to Make Your Marketing Stand Out Like a Purple Cow [#SESMiami]

11y Mike O'Brien

5 Tips to Make Your Marketing Stand Out Like a Pur...

In the spirit of Seth Godin's principle that good marketing should stand out like a purple cow, marketers from Home Depot and the Miami Marlins baseba...

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U.S. Digital Display Ad Spend Shifting Toward Facebook and Twitter
Display Advertising

U.S. Digital Display Ad Spend Shifting Toward Facebook and Twitter

11y Yuyu Chen

U.S. Digital Display Ad Spend Shifting Toward Face...

New research from eMarketer shows that Facebook and Twitter together will account for approximately 34 percent of U.S. digital display ad revenues by ...

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How to Write an Article That Moves People on Social Media
Marketing

How to Write an Article That Moves People on Social Media

11y Kevin Lee

How to Write an Article That Moves People on Socia...

These three tips will help you connect with your audience on social media. Are you putting these guidelines to use? Read More...

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5 Great Ways to Engage Your Employees With Content Marketing
Community Management

5 Great Ways to Engage Your Employees With Content Marketing

11y Russ Fradin

5 Great Ways to Engage Your Employees With Content...

Use these five tactics to get your employees engaged with your brand. They include letting employees share company content and asking them to contribu...

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Acura Targets Millennials With Musical Tumblr Campaign
Marketing

Acura Targets Millennials With Musical Tumblr Campaign

11y Mike O'Brien

Acura Targets Millennials With Musical Tumblr Camp...

Honda's luxury division features a Tumblr playlist, with each song's tempo corresponding with a gear on the ILX, the kind of entry-level luxury car th...

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In a Digital World of Phishing, Hacks, & Counterfeiting, New Dot Brands Offer More Security & Trust
Data insights

In a Digital World of Phishing, Hacks, & Counterfeiting, New Dot Brands...

11y Jennifer Wolfe

In a Digital World of Phishing, Hacks, & Count...

Dot Brands can give a sense of security to consumers who may be susceptible to phishing emails or scams from fake companies. Read More...

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Buyer Personas and Segmentation: One Is Not Like the Other
Marketing

Buyer Personas and Segmentation: One Is Not Like the Other

11y Ellen Valentine

Buyer Personas and Segmentation: One Is Not Like t...

Creating buyer personas and developing segments do not necessarily require the same processes. So what are the steps for identifying buyer personas? R...

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Email Tales From the Trenches
Email

Email Tales From the Trenches

11y Simms Jenkins

Email Tales From the Trenches

Two savvy email marketers share some of the tips, tricks, and war stories that come with the territory. Read More...

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How "Automated Personalization" Is Curing Our Creativity Crisis
Automation

How "Automated Personalization" Is Curing Our Creativity Crisis

11y Stephanie Miller

How "Automated Personalization" Is Curing Our Crea...

How can automated personalization improve the placement of your content marketing and ultimately increase conversions? Read More...

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Little Fanfare as Yahoo Leaves China
Asia

Little Fanfare as Yahoo Leaves China

11y Sophie Loras

Little Fanfare as Yahoo Leaves China

The announcement that Yahoo will close its Beijing office has had almost no impact on the digital community in China. Read More...

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Tostitos Gives Free Dip to Everyone Named Chip
Marketing

Tostitos Gives Free Dip to Everyone Named Chip

11y Mike O'Brien

Tostitos Gives Free Dip to Everyone Named Chip

With National Chips and Dip Day in mind, Tostitos is sending coupons for free dips to anyone named Chip, a clever way to get consumers in-store. Read ...

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The Future of Content: Predictive Personalization
Analytics

The Future of Content: Predictive Personalization

11y Benjamin Spiegel

The Future of Content: Predictive Personalization

The future of marketing lies in data management platforms, which have the power to help marketers leverage consumer data to create personalized, targe...

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Planning Against an Email Strategy
Email

Planning Against an Email Strategy

11y Kara Trivunovic

Planning Against an Email Strategy

How can email marketers actually plan against the successful implementation of channel strategies? Read More...

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59% of B2B Fortune 500 Companies Use Marketing Automation
Automation

59% of B2B Fortune 500 Companies Use Marketing Automation

11y Mathew Sweezey

59% of B2B Fortune 500 Companies Use Marketing Aut...

The world's biggest companies are beginning more and more to see the value of marketing automation systems. Why is the adoption rate growing so quickl...

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VIDEO: Will Bigger Smartphones Push Tablets to the Sidewalk?
Marketing

VIDEO: Will Bigger Smartphones Push Tablets to the Sidewalk?

11y Melanie White

VIDEO: Will Bigger Smartphones Push Tablets to the...

As larger screens and smartphones gain in popularity, cost-per-click mobile ads may also become more valuable. Read More...

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VIDEO: How Wendy’s Leverages Social and Native to Target Millennials
Marketing

VIDEO: How Wendy’s Leverages Social and Native to Target Millennials

11y Yuyu Chen

VIDEO: How Wendy’s Leverages Social and Native to ...

In this video interview, Brandon Rhoten, vice president of digital and social media at Wendy's International, talks about the brand’s approach to soci...

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50 Digital Marketing Tools to Grow Your Start-Up
Analytics

50 Digital Marketing Tools to Grow Your Start-Up

11y Bryan Eisenberg

50 Digital Marketing Tools to Grow Your Start-Up

This list of 50 tools can help you boost your digital marketing start-up in every aspect, from SEO to social media to email. Read More...

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Best of South by Southwest Interactive 2015
Marketing

Best of South by Southwest Interactive 2015

11y Emily Alford

Best of South by Southwest Interactive 2015

ClickZ met with brands and agencies at South by Southwest 2015 and asked about their favorite panels and discussions along with exciting new trends in...

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The Israeli Tech Scene: What You Need to Know About "Start-Up Nation"
Marketing

The Israeli Tech Scene: What You Need to Know About "Start-Up Nation"

11y Alan Cutter

The Israeli Tech Scene: What You Need to Know Abou...

Israel has become a hotbed for start-ups. What should marketers know about the so-called "start-up" nation? Read More...

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