How brands like KFC use innovative O2O strategies in China
Asia

How brands like KFC use innovative O2O strategies in China

10y Elisa Harca

How brands like KFC use innovative O2O strategies ...

Smart brands in China are implementing sophisticated and innovative online and offline strategies to capitalize on the Chinese consumer's mobile-first...

View article
Which CPG brands are winning on Amazon?
CPG (FMCG)

Which CPG brands are winning on Amazon?

10y Graham Charlton

Which CPG brands are winning on Amazon?

The best sellers on Amazon aren’t always the brands you would expect. While the market-leading brands are becoming more effective on the site, i...

View article
How Moleskine is building a loyal customer base in China one experience at a time
Asia

How Moleskine is building a loyal customer base in China one experience at ...

10y Sophie Loras

How Moleskine is building a loyal customer base in...

Moleskine's loyalty and brand building strategy for the Chinese market is long-term and incorporates an integrated online and offline element. Read Mo...

View article
Will Pokémon GO become a marketing platform for local businesses?
Ecommerce

Will Pokémon GO become a marketing platform for local businesses?

10y Al Roberts

Will Pokémon GO become a marketing platform for lo...

Nintendo’s Pokémon Go, a free augmented reality (AR) mobile game, is on fire. According to Similar Web, the Android version of the app was insta...

View article
Three tips to improve your Etsy store’s search visibility
Ecommerce

Three tips to improve your Etsy store’s search visibility

10y Maddie Silverstein

Three tips to improve your Etsy store’s search vis...

We live in the age of personalization and customization, where businesses are trying to find ways to personalize their services to better connect with...

View article
Can Wal-Mart's ShippingPass compete with Amazon Prime?
Ecommerce

Can Wal-Mart's ShippingPass compete with Amazon Prime?

10y Al Roberts

Can Wal-Mart's ShippingPass compete with Amazon Pr...

Amazon Prime, the $99 per year service that offers subscribers free two-day shipping on eligible items, has become a formidable asset for online retai...

View article
Eight key improvements from an ecommerce site relaunch
Ecommerce

Eight key improvements from an ecommerce site relaunch

10y Graham Charlton

Eight key improvements from an ecommerce site rela...

Ecommerce site Simply Hammocks relaunched a few months ago, and has so far achieved some impressive results.  The changes made have led to higher conv...

View article
Google's Joris Merks on the importance of leadership for digital transformation
Digital Transformation

Google's Joris Merks on the importance of leadership for digital transforma...

10y Graham Charlton

Google's Joris Merks on the importance of leadersh...

Joris Merks is Head of Digital Transformation, Northern Europe at Google, and works with companies to embed digital-first thinking into their strategi...

View article
Three online marketing tips from grocery retailers doing digital
Ecommerce

Three online marketing tips from grocery retailers doing digital

10y Andrew Warren-Payne

Three online marketing tips from grocery retailers...

Recently ClickZ Intelligence published its Grocery Retail Digital Report, detailing how the key players within this space are innovating within online...

View article
Why the bricks and mortar retail store is not dead yet
Ecommerce

Why the bricks and mortar retail store is not dead yet

10y Ohad Hecht

Why the bricks and mortar retail store is not dead...

The role of the retail store in today’s digital age is changing, but plays an important step in the overall O2O customer purchase journey. Read More...

View article
Can a pure-play online fragrance brand succeed?
Ecommerce

Can a pure-play online fragrance brand succeed?

10y Al Roberts

Can a pure-play online fragrance brand succeed?

If Phlur, a new fragrance company, has its way, men and women trying to smell good won’t have to leave their homes, or even open their noses to ...

View article
How retailers can improve the customer journey online and in-store
Ecommerce

How retailers can improve the customer journey online and in-store

10y Christopher Ratcliff

How retailers can improve the customer journey onl...

According to The Digital High Street 2020 Report, more than £150bn of retail sales are now influenced by digital. The same report also suggests that r...

View article
Six cool innovations from this year's Retail Asia Expo
Asia

Six cool innovations from this year's Retail Asia Expo

10y Sophie Loras

Six cool innovations from this year's Retail Asia ...

There was a lot to digest at this week's Retail Asia Expo in Hong Kong, and the best way to contextualize some of it was a visit to the venue's intera...

View article
Six omnichannel retailing lessons from Dr. Martens, UGG and VIP.com
Asia

Six omnichannel retailing lessons from Dr. Martens, UGG and VIP.com

10y Sophie Loras

Six omnichannel retailing lessons from Dr. Martens...

How can retail brands develop an omnichannel strategy for market entry into China? This was the focus of an ecommerce panel at this week's Retail Asia...

View article
Five of the most exciting digital innovations in grocery retail
Data insights

Five of the most exciting digital innovations in grocery retail

10y Dev Mehta

Five of the most exciting digital innovations in g...

Digital innovations which improve not only the online customer experience but also the in-store shopping experience are becoming key to major grocery ...

View article
Why retail needs to be prepared for digital transformation
Digital Transformation

Why retail needs to be prepared for digital transformation

10y Rebecca Sentance

Why retail needs to be prepared for digital transf...

Digital transformation is disrupting industries whether we like it or not. But is the retail sector as prepared for this as it needs to be? ClickZ Int...

View article
Seven tips for optimising your ecommerce checkout forms
Ecommerce

Seven tips for optimising your ecommerce checkout forms

10y Henry Thomas

Seven tips for optimising your ecommerce checkout ...

In a fast-paced society where consumers want things yesterday, there are several factors within the online checkout experience that can cause frustrat...

View article
Five ways brands can prepare for a rebound in China's retail sector
Asia

Five ways brands can prepare for a rebound in China's retail sector

10y Sophie Loras

Five ways brands can prepare for a rebound in Chin...

PwC is forecasting 2017 as a turning point for the retail and consumer products sector in China and Hong Kong, as the industry grapples with the disru...

View article
Where do the biggest brands spend their marketing dollars?
Ad Industry Metrics

Where do the biggest brands spend their marketing dollars?

10y Mike O'Brien

Where do the biggest brands spend their marketing ...

Different retailers have different priorities when it comes to their marketing budgets, but the most valuable brands - Amazon and Apple - are banking ...

View article
Optimise your checkout process – practical tips and checklists
Digital Transformation

Optimise your checkout process – practical tips and checklists

10y Sam Lawson

Optimise your checkout process – practical tips an...

Join experienced digital strategist James Gurd and hear some practical advice for how you can start to set up and optimise an effective check out proc...

View article
Are you prepared for digital transformation? Probably not [Study]
Digital Transformation

Are you prepared for digital transformation? Probably not [Study]

10y Mike O'Brien

Are you prepared for digital transformation? Proba...

While most marketers are aware of digital transformation, but when it comes to adapting to it, a surprisingly small group of them actually have a plan...

View article
Ecommerce checkout best practice: trends and common mistakes
Ecommerce

Ecommerce checkout best practice: trends and common mistakes

10y Graham Charlton

Ecommerce checkout best practice: trends and commo...

Last week, we launched ClickZ Intelligence, through which we’ll be offering best practice guides, digital market data and trends.  One of the re...

View article
Tesco and M&S: seamlessness will be the new 'sadvertising' this Christmas
Ecommerce

Tesco and M&S: seamlessness will be the new 'sadvertising' this Christm...

10y Mike O'Brien

Tesco and M&S: seamlessness will be the new 's...

As the line between traditional and digital marketing gets blurrier, consistent, easy experiences will be what makes brands successful this holiday se...

View article
How technology and data has driven innovation for Graze
Analyzing Customer Data

How technology and data has driven innovation for Graze

10y Graham Charlton

How technology and data has driven innovation for ...

Graze has grown rapidly over the last few years, to the extent that it’s now one of the most recognisable healthy snack brands in the world. At ...

View article
How Evans Cycles makes in-store experience count in a digital world
Ecommerce

How Evans Cycles makes in-store experience count in a digital world

10y Rebecca Sentance

How Evans Cycles makes in-store experience count i...

Evans Cycles has been selling bicycles since 1921, and has had a presence online since 1999. Although 30% of the business is now digital, in-store exp...

View article
Everything we learned about beacons and proximity marketing from #ClickZChat
Attribution

Everything we learned about beacons and proximity marketing from #ClickZCha...

10y Matt Owen

Everything we learned about beacons and proximity ...

Over the past few weeks we’ve largely used #ClickZChat as a chance to delve into the pros and cons of content and social, but this week we thought we’...

View article
Shift London: how an event can be the catalyst for digital change
Digital Transformation

Shift London: how an event can be the catalyst for digital change

10y Sam Lawson

Shift London: how an event can be the catalyst for...

In this episode you’ll learn all about Shift, ClickZ’s innovative new event on all things disruption and transformation. Our guest is Charlie Salter, ...

View article
1 13 14 15 16 17 25