Large retailers need to call their Facebook reps. Read More...
View articleA final look at the hottest consumer holiday spending trends and how marketers can capitalize on those trends to increase revenue during the holiday s...
View articleA primer for determining if a customer incentive is truly adding value to your business. Read More...
View articleAccording to comScore, the first 37 days of the holiday shopping season have garnered $27 billion in e-commerce revenue. Read More...
View articleA look into why some industries and companies have moved aggressively into digital, but others still have not. Read More...
View articleAccording to a new study by comScore, Cyber Monday garnered over $1.4 billion in online spending for 2012. Read More...
View articleOnline shopping for Cyber Monday jumped 30 percent this year, according to a new study from IBM. Read More...
View articleAs the holiday shopping season unfolds, let's take a look at some mistakes big brands have made recently. And how we can learn from them. Read More...
View articleTrends that have retailers seeing green. Part five in a six-part holiday series. Read More...
View articleMarketers who want to reach out to women need to pay closer attention to specific segments of that audience as well as regional differences, says a ne...
View articleNew study finds that over 90 percent of shoppers rated their Cyber Monday shopping experience as either "somewhat satisfying" or "very satisfying." Re...
View articleWebsites and other aspects of digital marketing have long been something of a tug-of-war between function and form. Consider these 10 tips to find the...
View articleOptimizing your retail websites for both smartphone and tablet access is a crucial step in creating a positive connection with information- and produc...
View articleBy pulling the trigger on your holiday campaigns now, there is a greater chance that your brand messages will impact those shoppers currently in-marke...
View articleAmong other things, the L2 report on sportswear brands compared Google search volume to Facebook fans, finding Converse "overachieved" by this metric....
View articleOnly a few of Facebook's premium advertisers like big CPG brands who spend a minimum with the site can use the DataLogix service to track Facebook ad ...
View articleA Nielsen study shows African-Americans are 30 percent more likely to visit Twitter using mobile devices than the average consumer. Read More...
View articleBrands that woke up to the gTLD party late can now partner with a company that owns a gTLD, acquire one, or wait for the next round of applications, w...
View articleJohn Donahoe said merchants cannot rely only on a brick and mortar store or website to compete. Read More...
View articleHow can holiday marketers make the most of this roller coaster retail year? Part two of a six-part series that focuses on the top consumer holiday spe...
View articleMore than 20,000 people signed up for a tongue-in-cheek app promoting Greek frozen yogurt within three weeks. Read More...
View articleMore consumers are looking to their smartphones and computers for deals, price comparisons, and new products. Read More...
View articleMore than 30 percent of shoppers used YouTube to shop for apparel. Read More...
View articleWhat does a retail marketer need to do to ring the registers this holiday season? Part one in a six-part holiday series. Read More...
View articleQ2 2012 looked a lot better than Q1 for SMBs using Facebook as a direct selling tool, as total average F-commerce revenue grew 38 percent. Read More...
View articleExclusive sponsorship lets users shop for official U.S. Olympic Team clothing. Read More...
View articleE-commerce store hosting firm alleges 80% Facebook ad clicks from bots. Read More...
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