How much do they invest in R&D? What type of organizational support do they give? Integrations, release documentation, scaling challenges, and more. R...
View articleBill Reed, Product Marketer at Salesforce, shares details of their site optimization process that led to a 27% bump in conversions on Pardot.com. Read...
View articleSailthru's Retail Personalization Index 2019 ranks the top 100 retail brands. Sephora tops the list for the third year in a row. Read More...
View articleNearly 90% of retail marketers are using personalization, but few are using advanced tactics, such as real-time data which can see higher ROI. Read Mo...
View articleS’well’s VP of Ecommerce and Digital Marketing shares why they've chosen to work with Curalate to promote user-generated content from their audience. ...
View articleA new report by McKinsey looks to an optimistic future for jobs augmented by technologies such as AI and automation rather than being replaced by them...
View articleThe Transformation of Search Summit 2019 will take place in New York on Oct. 25. Speakers include experts from Disney, Pinterest, Mastercard, and Micr...
View article"This is the best competitive advantage possible," Says Hyundai CMO Dean Evans, "because the features and technology across today's automotive brands ...
View articleTo answer the growing need of businesses to automate processes, Workato has announced an Automation Marketplace, offering about 400,000 workflow “reci...
View articleMarketers work with an average of 28 tech vendors and that number is only growing. How can brands start making sense of martech and simplifying comple...
View articleBrand EQ means recognizing a buyer’s emotional state and communicating accordingly. The more consumers plan to spend, the more they expect that experi...
View articleAdobe's VP of Creative Cloud talks about using data to drive empathy, design, and successful customer experience, when moving from a tactile brick-and...
View article"Marketers can do wonders if they just look at what's going on under their own nose in their organization's contact center," says Calabrio's Rebecca M...
View article"Today’s goal isn’t merely reaching an audience, but enabling an individual experience," says Contentstack's COO & CMO on the shift from CMS to CXP. R...
View articleIn light of recent news of companies scrapping the CMO position, guest contributor Lee Arthur weighs in on what people must do to be successful in the...
View articleThe digital out-of-home (DOOH) advertising market is expected to be worth more than $26bn by 2023. How are programmatic and mobile set to impact its g...
View articleMcKinsey analysis shows that high-growth companies are seven times more likely to have a "Unifier" CMO who fosters robust, collaborative partnerships....
View articleTwo-thirds of customers could not recall when a brand last exceeded their expectations -- yet 87% of marketers think they are delivering engaging cust...
View articleRapid advancements in NLP and machine learning have given rise to conversational AI technologies marketers can use for more engaging conversational ad...
View article"Marketers need to own the entire customer journey. This is how they can be the growth engine for any company that will win in the future," says Nestl...
View articleFrom more effective inbound engagement to higher lifetime value, from superior service to the economy of scale, conversational AI for social media can...
View articleResearch by Juniper claims that RCS will achieve a 290% average annual growth taking the annual figure to 56 billion business RCS messages in 2023. Re...
View articleMore than 100 million products were purchased on last year's Amazon Prime Day. Key information about what sellers should expect and prepare for in 201...
View articleThe category of ABM has come a long way in the last couple years. What will the next phase of its evolution be? Demandbase CMO Peter Isaacson discusse...
View articleForrester found that two-thirds of Americans don’t mind watching ads accompanying free content, and 72% would rather watch video content containing ad...
View article“The world is moving and it’s moving fast. It’s going to be about personalized value," says Walgreens' Group VP of Beauty and Personal Care. In 2019, ...
View articleCMOs and CDOs from Hyundai, 20th Century Fox, Marriott, and others weigh in on how they're investing in technology focused on improving customer exper...
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