Black Mirror's "Bandersnatch" episode provides viewers with a unique experience and Netflix with a ton of data. Will more interactive content follow s...
View articleRoundup of our fan favorite pieces on digital transformation from 2018. Feat: future of retail, trends in ecommerce, rise of customer experience, and ...
View articleNow that the 2018 holiday season is over, we're looking back at some of the past few weeks' biggest trends, from mobile commerce to ecommerce in Wyomi...
View articleMichael Klein, Adobe's Director of Industry Strategy for Retail, shares his insights on what is the biggest holiday shopping season ever. Read More...
View articleIn ecommerce, focusing on experiences rather than sales can mean more personal, longer-lasting relationships with customers. Read More...
View article"Disrupt" is an unpopular marketing buzzword, but that's exactly what IKEA is doing with technological enhancements and more stores in cities. Read Mo...
View articleLike any healthy long-term relationship, retaining clients requires trust, open communication, and a willingness to commit from both parties. Read Mor...
View articleThe world's largest advertiser, P&G certainly prizes creativity. Chief Brand Officer Marc Pritchard believes creativity requires diversity and inc...
View articleWhat challenges led to Sears' demise, and what can similar legacy retail brands do to adapt their technologies and strategies in a competitive market?...
View articleMicrosites can be 4x more effective than traditional campaigns. What they are and how to use them for your 2019 product launches and campaigns. Read M...
View articleMany businesses, especially SMBs, mistakenly believe that AI is only for enterprise. Here are AI use cases for businesses of all sizes. Read More...
View articleWe sat down with Yext CMO Jeff Rohrs following the announcement of Yext Brain to discuss the vision behind the product, and its paradigm shift for mar...
View articleInvestments in technology such as blockchain, automation and personalization help Walmart stand up to its stiffest competition, Amazon. Read More...
View articleIn the wake of yet another data breach, this time from Google, we go back to the roots of the worldwide web and the trajectory its taken since. We fol...
View articleToby Hassan-Fishman was recently named “Woman of the Year” at the 15th Annual International Business Awards and was the recipient of the Silver Stevie...
View articleIt's not enough to just talk about omnichannel – we have to look at customer-facing implications to make sure our added channels aren't just added ste...
View articleBig data and AI call for a new business competency: Ethics. With cyberthreats and new regulation, 2018 has been a pivotal year, and leading organizati...
View articleLast week we spoke with Siddarth Taparia, SVP and Head of Marketing Transformation at SAP. He argues that digital transformation is preceded not by te...
View articleWith Amazon investing heavily in the grocery space, brands like Kroger, and even Walmart and Target, have no choice but to embrace digital transformat...
View articleConsumer expectations continue to rise—but so do concerns of data privacy. Increasingly, brands face a catch-22 for how to engage with consumers. To d...
View articleTo drive growth, stop chasing intent and start building an intelligent engine to observe customer signals and predict what people actually want. Brian...
View articleThe Web 1.0 company that started out as an upstart online alternative to Barnes & Noble has grown into sprawling, 21st century company. What does ...
View articleInfluencer marketing is growing and more marketers are willing to increase their budgets to find the right influencers. Micro-influencers can help the...
View articleThough Gen Z is more than at home with smartphones and technology, marketers often overestimate the role those things play in their daily lives. Read ...
View articleNetflix is testing ads between episodes, something the platform says is just a test. But there are a few reasons it might not be. Read More...
View articleLoyalty programs are older than the state of California (seriously). Technology has enabled brands to evolve their programs, earning more loyalty. Rea...
View articleData is central to everything modern marketers do online. But digital data is also a factor in physical stores, as T-Mobile, Roots and Birchbox demons...
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