A case study proved that by strategically including marketing copy in a welcome message to new email subscribers we were able to generate nearly $1 fo...
View articleIn contrast, online and offline retailers in Hong Kong and international brands have been smart about targeting customers. Read More...
View articleWhen you base your ad sales solely on the size of your list, you not only paint yourself into a corner, you are destined for deliverability issues. Re...
View articleThe key to this year's email marketing challenge. Read More...
View articleFour tips to jump-start your email optimization program. Read More...
View articleCompanies need to focus on growing engagement with their fan base, not just collecting more fans. Read More...
View articleEvery email marketer should be constantly monitoring their own deliverability, addressing issues as they arise, and striving to get more email message...
View articleWhat can email marketers learn from the FTC's final privacy report? Read More...
View articleHow can you add new subscribers of good quality to your list on a regular basis? Read More...
View articleFive scenarios where consumers are regarded as "active users" and a look at how active they really are. Read More...
View articleA retailer case study on triggered messaging. Read More...
View articleThree ways to think like a magazine editor. Read More...
View articleAfter several stable years, the inbox placement rate fell from 81% in the first half of 2012 to 76.5% in the second half. Read More...
View articleChanges you can make to your sign-up page to provide a boost in conversion rate. Part two in a two-part series. Read More...
View articlePinterest is driving more referrals than Google+, LinkedIn, and YouTube combined thanks to its extensive, active, and fast-growing user base. Read Mor...
View articleSmall changes you can make to your sign-up page that can dramatically increase your monthly list growth. Part one in a two-part series. Read More...
View articleConsider how social increasingly plays an important role to influence purchase decisions. Read More...
View articleSometimes it's best to take a step back and look at it your marketing from the perspective of the most important people to your company: your customer...
View articleUsing shared incentives to improve email acquisition across the enterprise. Read More...
View articleData that proves that editorial messages should be an important part of your email marketing mix. Read More...
View articleWe have to face the facts: everyone gets their email stream blocked at some point in their digital communications career. Read More...
View articleMarketers need to find solutions that make their messages and offers resonate in a time and location that is based on their subscribers' behavior. Rea...
View articleMarketers in China have questioned if social media will replace email marketing. Read More...
View articleEstablishing a test regimen is the key to unlocking higher open, click, and conversion rates. Read More...
View articleSome 140,000 "chief experience officers" are shown the same video ad in biggest use of InMail to date. Read More...
View articleIf you keep sending the same non-targeted, irrelevant messages over and over, you can expect one result. Read More...
View articleVendors look for email standards on authentication Read More...
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