The typical e-mail marketing message is only opened by about one in 10 people. Are you getting through to subscribers? Read More...
View articleEase into segmentation to avoid overtaxing your precious resources, and use the early tests to learn about subscriber interests and understand key suc...
View articleLearn how to maximize subscriber engagement with your e-mail and build trust with your subscribers with these tips. Read More...
View articleLost in the e-commerce hype surrounding group-buying platforms is the fact they've been accruing fresh e-mail addresses at break-neck speed. Read More...
View articleThe business group supports several non-incumbent Republicans and has spent "seven figures" on digital advertising and efforts this election season. R...
View articleAn in-depth look at an e-mail testing case study with a 30 percent lift in conversions. Read More...
View articleHow to decipher filtering rules for Hotmail, MSN, AOL, Yahoo, and Gmail. Read More...
View articleSeven ways to ensure your marketing messages are a priority in Gmail - and don't end up with 'Everything Else'. Read More...
View articleRecommendations from 25 experts in the e-mail industry on how much segmentation you need. Read More...
View articleAuditing your own e-mail program and implementing these six tips will help your e-mail program mature and generate even more leads and revenue. Read M...
View articleAlthough China has a relaxed spamming policy, you should consider an opt-in email acquisition strategy to ensure better and more effective returns. Re...
View articleAd creative is compiled dynamically based on where and when a subscriber opens the message. Read More...
View articleGot e-mail subscribers who have not opened your messages in a long time? Don't be afraid to cut them loose. Here's why. Read More...
View articleAs direct marketing practitioners and advisers, we have a responsibility to clients to educate them about the importance of all channels in the market...
View articleThe day of the device is here. E-mail marketers will need to rethink the design and navigation of their e-mails. Read More...
View articleThink about your audience, think beyond your product, think about the customer lifecycle, think multichannel, and think quality over quantity. Read Mo...
View articleAn opt-out e-mail acquisition strategy is legal, but is it the right thing to do? Consider these factors. Read More...
View articleGiven the impact of gender, is it a good idea for you to customize e-mail messaging between men and women? Read More...
View articleGood standards lead to a greater level of trust, higher opening rates, and greater engagement. You get your message across and the customer is more li...
View articleA study from E-Voter Institute offers glimpses into online donating, political ad clicking, and video viewing. Read More...
View articleIn the world of mobile Internet, you need to make sure your e-mails can be easily found, read, and remembered. Read More...
View articleTwo thousand offers were claimed by 5 p.m. yesterday, but some small companies have had a rough go with the service. Read More...
View articleAnd five tips to increase the likelihood that your e-mail messages will appear in the "Important" pane and not end up as "Everything Else." Read More...
View articleUsing analytics can help you grow your e-mail list, improve e-mail performance, and provide more relevant content via e-mail. Read More...
View articleWhat marketers can learn from the frenzy over the Octopus Rewards programme. Read More...
View articleDo your e-mails follow the same four consistencies in timing, headlines, format, and actions that Google Alerts e-mails do? Read More...
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