The e-mail deluge is an enormous distraction for recipients, and a formidable obstacle for marketers. Three ways to combat e-mail ADD. Read More...
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View articleThe industry alliance fighting e-mail and Internet fraud sets a June 30 deadline for senders, receivers to authenticate mail. Read More...
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View articleSix simple steps to testing your e-mail campaign, courtesy of SubscriberMail CEO Jordan Ayan. Read More...
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View articleAn old direct marketing trick can help e-mail marketing campaigns today. Read More...
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View articleWhy zombie annihilation and blocklists are good news for e-mail marketers. Read More...
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View articleWith so much at stake, the most innovative use of e-mail will likely come out of the political arena in 2008. Read More...
View articleIs your e-mail marketing program good to go for 2008? Start by answering these three questions. Read More...
View articleWhen it comes to your house list, one size does not fit all. Read More...
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View articleGood testimonials can be excellent marketing tools, but getting them can be a challenge. Six sure-fire tips for obtaining first-rate testimonials. Par...
View articleDreaming of a green Christmas? Impress your list with business-appropriate -- and beautiful -- e-cards. Read More...
View articleOne way to win approval for an increase in an e-mail marketing budget is tie performance to financial results. Here's one approach. Read More...
View articleTo resolve a blocking problem with an Internet service provider, collect this information and have it at the ready before you make that phone call. Re...
View articleThe more clearly you communicate your thoughts to creative team members, the more effective they'll be at implementing those ideas. Read More...
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