Many companies still take liberties with their e-mail campaigns. They appear to value opt-in relationships, but recipients view their messages as spam...
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View articleEmail Appeal specializes in branded e-mail through the OnLetterhead product. Read More...
View articleThe Influence Media platform integrates Web, e-mail, and forms to capture data directly and indirectly via user behavior. Read More...
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View articleYou meet someone at an event, have a great conversation, perhaps even follow up by phone or e-mail. Now what? Read More...
View articleDoes it make sense to treat e-newsletters differently, and separately, from e-mail? Or do both converge into a complete brand experience? Read More...
View articleIf you haven't tuned up your e-mail delivery in the last two years, you likely aren't getting the desired results from your e-mail marketing program. ...
View articleOne of the best ways to get a prospect to act immediately is to offer an incentive. Two out-of-the-ordinary premiums that perform well. Read More...
View articleHow -- and why -- to segment customer lists by income and brand affinity. Read More...
View articleLooking to do a lot with a small e-mail marketing budget? You'd do well to follow this lead. Read More...
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View articleAuthentication and accreditation hint at how the e-mail ecosystem is evolving to become more abuse-resistant. Read More...
View articleE-mail is cost-effective, but is it always the lowest cost option? Case study: Two marketing plans, different media mixes. Read More...
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